商务英语本科毕业论文---翻译者在商标翻译中的创造性.doc

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1、商务英语本科毕业论文论文题目Translator’screativityintrademarktranslation论文题目论翻译者在商标翻译中的创造性作者：院系：xx学院专业：商务英语准考证号：xxxxxxx指导老师：xxxx日期：2009年10月28日Translator’screativityintrademarktranslationAbstract：Withtheprincipleonwhichatrademarkistranslatedsorigidlyforlong,variousproblemswerefoundinthepracticeoftradema

2、rktranslation,duringwhichthedefectivetranslationwasdoneindefaultofcreativity.Focusingontranslator'slackofcreativityandvariousproblemsthuscaused,12thereasonsofthelackarediscussedwithastrategyproposedtocompensateforthedefectivetrademarktranslationintheperspectivesofculture,methodologyandacc

3、eptabilitywiththeintentionofgettingridoftheconventionaldisadvantagesoftrademarktranslation,risingabovetheculturalbarrierandintegratingdifferentconsumers'culturalanticipationwiththeirstrongimpressiontoimprovethequalityoftrademarktranslation.Keywords：trademarktranslation；translator'screativ

4、ity；CultureThepurposeofresearch:Gettingridoftheconventionaldisadvantagesoftrademarktranslation;risingabovetheculturalbarrierandintegratingdifferentconsumers'culturalanticipationwiththeirstrongimpressiontoimprovethequalityoftrademarktranslation摘要：长期以来对许多商标翻译原则的僵化理解,引发了商标翻译实践中的诸多问题。商标翻译中译者创

5、造性的缺失就是其中一个重要的缺陷。以译者创造性为切入点,着重分析了商标翻译中译者创造性缺失的原因和由此带来的种种问题；在此基础上,尝试着从文化视角、方法视角和接受视角三个方面提出了补偿策略,进而抑制传统商标翻译的缺陷、超越文化干扰和融合不同文化消费者的心理,以达到提高商标翻译质量的目的。关键词：商标翻译；译者创造性；文化12Content1.Introduction…………………………………………32.Thereasonwhytranslatorislackofcreativityandthedefaultwhichcaused………………………………..33.Thest

6、rategiesofcreativityusedintrademarktranslation………………………………..…………74.Conclusion…………………………………………..10Reference……………………………………………..1112Translator’screativityinthetrademarktranslation1.Introduction：Translationisawayoftransferringinformation,isaprocessofusingtargetlanguagetoexpresssourcelanguagee

7、xactlyandcompletely.Asacompetitivesymbol,trademarkhasmuchhigherrequirementsinitstranslation:therearemanyfactorsneedtobeconsideredinthetranslationsuchasequvilence,beingroyalofthesourcelanguage.Besides,creativity,culturalhabits,thecharactersofthetrademark,thepublicpsy