英语本科毕业论文-商标在中西文化中的翻译

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1、TheTranslationofBrandNamesinChineseandWesternCulturesTheTranslationofBrandNamesinChineseandWesternCultures商标在中西文化中的翻译SubmittedbyLiMinStudentnumber0869020593SupervisedbyHuangYanqunSchoolofInter-culturalStudiesJiangxiNormalUniversityApril,201213TheTranslationofBrandNamesinChineseandWes

2、ternCulturesContentsIntroduction………………………………………………………………1SignificanceofBrandNames……………....……...…………………11.1DefinitionofBrandNames……………………………...……………11.2FunctionsofBrandNames………..……………………..……...……21.2.1InformativeFunction……………...……………………...………..21.2.2UniqueFunction………….……………………………..………

3、…21.2.3SymbolicFunction……………………………………..………….32CulturalDiffenrencesbetweenCountries…………………….………32.1DifferencesintheWaysofThinking.………………………….……..42.2DifferencesinAestheticConceptsandValues……………………….42.3DifferencesinCulturalTaboos…………………………………….....53PrinciplesofBrandNamesTranslation……

4、……..….………….....….63.1BeneficialAssociation……..……………………………..……….....63.2Aesthetic……………..…………………………….……………...…63.3FunctionalEquivalence………………………………………...……74MethodsofBrandNamesTranslation…………………..….…………74.1TransliterationMethod………………………………………………84.2ParaphraseMethod…………………………………………….…….

5、94.3CombinedTranslation……………………………………………….94.4OtherMethods…………………………………………....……...…104.513TheTranslationofBrandNamesinChineseandWesternCulturesConclusion………………………………………………………………11Bibliography…………………………………………………………….1213TheTranslationofBrandNamesinChineseandWesternCulturesTheTranslat

6、ionofBrandNamesinChineseandWesternCulturesAbstract:Thebrandnameisakindofspeciallanguagesymbol,whichisconcentratedonsignificantfeatureoftheproduct.Itisacorepartofcommodityculture,andapowerfulweaponoftheenterprisestoparticipateininternationalcompetition.Brandnamestranslationisthesameas

7、theconceptofsemiotictranslation,aprocessingfromdecodedtotheencoded.Butthebrandnamestranslationisnotjustasimplelanguageconversion,whichisthetransplantationoftwocultures,asabridgebetweentheEastandWest,linkingculture,business,andgoodswithconsumersclosely.Therefore,asuccessfultranslation

8、ofbrandnames