外贸商务函电培训.ppt

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1、外贸商务函电第一讲主讲人：IvanHowe商务函电什么是商务函电：商务函电，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的函电必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。商务函电的基本格式商务函电的基本格式：1.日期－Date2.收信人地址ReceiverAdd.3.称呼Salutation4.正文Body5.结束语ComplimentaryClose6.签名Signature一封标准的外贸函电20May2000DateLine日期Kee&Co.,Ltd34Reg

2、entStreetLondon,UKInsideAddress收信人地址DearSirs:Salutation称呼WehaveobtainedyournameandaddressfromDee&Co.Ltd,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappr

3、eciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttoplacevolumeordersonyou.Welookforwardtoyourearlyreply.Body信文YoursfaithfullyComplimentaryClose客套结束语TonySmithSignatureBlock签名栏Enc.EnclosureNotation附件说明外贸函电书写基本原则-7CCourtesy礼貌Consideration体谅Completeness完整Clarity

4、清楚Conciseness简洁Concreteness具体Correctness正确Courtesy礼貌一、Courtesy礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。例如：Wehavereceivedwithmanythanksyourletterof20May,andwetakethepleasureofsendingyouourlatestcatalogue.Wewishtodrawyourattentiontoaspecialofferwhichwehavemadeinit.Youwillbeparticularlyinterestedinasp

5、ecialofferonpage5ofthelatestcatalogueenclosed,whichyourequestedinyourletterof20May.Consideration体谅二、Consideration体谅写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。例如：　　“Youearn2percentdiscountwhenyoupaycash.Wewillsendyouthebrochurenextmonth.”就比“Weallow2percentdiscountforcashpayment.Wewon't

6、beabletosendyouthebrochurethismonth.”要好。Completeness完整三、Completeness完整一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。Clarity清楚四、Clarity清楚意思表达明确，要注意：（一）避免用词错误：　　例如：AstothesteamerssailingfromHongKongtoSanFrancisco,wehavebimonthlydirectservices.此处bimonthly有歧义：可以是twiceamonth或者oncetwomont

7、h.故读信者就迷惑了，可以改写为：1.WehavetwodirectsailingseverymonthfromHongKongtoSanFrancisco.2.WehavesemimonthlydirectsailingfromHongKongtoSanFrancisco.3.WehaveadirectsailingfromHongKongtoSanFrancisco.（二）注意词语所放的位置：　　例如：1.Weshallbeabletosupply10casesoftheitemonly.2.Weshallbeabletosupply10caseson

8、lyoftheitem.前者则有两种商品以上的含义。