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1、TheBestArtwork—AnnualReportAnalysisofAppleInc.Form10-KAForm10-KisanannualreportrequiredbytheU.S.SecuritiesandExchangeCommission(SEC),thatgivesacomprehensivesummaryofacompany'sperformance.The10-Kincludesinformationsuchascompanyhistory,organizationalstructure,executivecompensation,equity,subs
2、idiaries,andauditedfinancialstatements,amongotherinformation.ThenameoftheForm10-KcomesfromtheCodeofFederalRegulations(CFR)designationoftheformpursuanttosections13and15(d)oftheSecuritiesExchangeActof1934asamended.Form10-KItem1-BusinessItem1A-RiskFactorsItem2-PropertiesItem3-LegalProceedingsI
3、tem4-MineSafetyDisclosuresItem5-MarketItem6-ConsolidatedFinancialDataItem7-Management'sDiscussionandAnalysisForwardLookingStatementsItem8-FinancialStatementsCore:innovationManagerStevenPaul"Steve"Jobs(February24,1955–October5,2011)wasanAmericanentrepreneurandinventor,bestknownastheco-founde
4、r,chairman,andCEOofAppleInc.TimothyDonald"Tim"Cook(bornNovember1,1960)isanAmericanbusinessexecutivewhoistheCEOofAppleInc.ManagerSirJonathanPaul"Jony"Ive,KBERDI(born27February1967)isanEnglishdesignerandtheSeniorVicePresidentofIndustrialDesignatAppleInc.ArthurD.Levinson(bornMarch31,1950)isthe
5、chairmanofGenentech(1999topresent)andthechairmanofAppleInc.(2011topresent).ManagerAsofSeptember29,2012,theCompanyhadapproximately72,800full-timeequivalentemployeesandanadditional3,300full-timeequivalenttemporaryemployeesandcontractors.Approximately42,400ofthetotalfull-timeequivalentemployee
6、sworkedintheCompany’sRetailsegment.ProductProductStrategyTheCompanyiscommittedtobringingthebestuserexperiencetoitscustomersthroughitsinnovativehardware,software,peripherals,andservices.TheCompany’sbusinessstrategyleveragesitsuniqueabilitytodesignanddevelopitsownoperatingsystems,hardware,app
7、licationsoftware,andservicestoprovideitscustomersnewproductsandsolutionswithsuperiorease-of-use,seamlessintegration,andinnovativedesign.TheCompanybelievescontinualinvestmentinresearchanddevelopment,marketingandadvertisingiscriticaltothedevelopmentandsale
