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1、TheBestArtwork—AnnualReportAnalysisofAppleInc.Form10-KAForm10-KisanannualreportrequiredbytheU.S.SecuritiesandExchangeCommission(SEC),thatgivesacomprehensivesummaryofacompany'sperformance.The10-Kincludesinformationsuchascompanyhistory,organizationalstructur
2、e,executivecompensation,equity,subsidiaries,andauditedfinancialstatements,amongotherinformation.ThenameoftheForm10-KcomesfromtheCodeofFederalRegulations(CFR)designationoftheformpursuanttosections13and15(d)oftheSecuritiesExchangeActof1934asamended.Form10-KI
3、tem1-BusinessItem1A-RiskFactorsItem2-PropertiesItem3-LegalProceedingsItem4-MineSafetyDisclosuresItem5-MarketItem6-ConsolidatedFinancialDataItem7-Management'sDiscussionandAnalysisForwardLookingStatementsItem8-FinancialStatementsCore:innovationManagerStevenP
4、aul"Steve"Jobs(February24,1955–October5,2011)wasanAmericanentrepreneurandinventor,bestknownastheco-founder,chairman,andCEOofAppleInc.TimothyDonald"Tim"Cook(bornNovember1,1960)isanAmericanbusinessexecutivewhoistheCEOofAppleInc.ManagerSirJonathanPaul"Jony"Iv
5、e,KBERDI(born27February1967)isanEnglishdesignerandtheSeniorVicePresidentofIndustrialDesignatAppleInc.ArthurD.Levinson(bornMarch31,1950)isthechairmanofGenentech(1999topresent)andthechairmanofAppleInc.(2011topresent).ManagerAsofSeptember29,2012,theCompanyhad
6、approximately72,800full-timeequivalentemployeesandanadditional3,300full-timeequivalenttemporaryemployeesandcontractors.Approximately42,400ofthetotalfull-timeequivalentemployeesworkedintheCompany’sRetailsegment.ProductProductStrategyTheCompanyiscommittedtob
7、ringingthebestuserexperiencetoitscustomersthroughitsinnovativehardware,software,peripherals,andservices.TheCompany’sbusinessstrategyleveragesitsuniqueabilitytodesignanddevelopitsownoperatingsystems,hardware,applicationsoftware,andservicestoprovideitscustom
8、ersnewproductsandsolutionswithsuperiorease-of-use,seamlessintegration,andinnovativedesign.TheCompanybelievescontinualinvestmentinresearchanddevelopment,marketingandadvertisingiscriticaltothedevelopmentandsale
