世纪商务英语综合教程专业篇IIUnit.ppt

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1、Unit2ConsumerPsychologyThetermconsumerpsychologyreferstothestudyofhowpeoplerelatetothegoodsandservicestheyuseintheirdailylives.Alsoknownasthestudyofconsumerbehavior,consumerpsychologyprovidesopportunitiestoexamineissuessuchaswhatfactorsarethemostimportantwhenp

2、eopledecidetopurchaseaparticularitem,howcustomersdeterminethevalueofaservice,andwhetherornottelevisionandmagazineadvertisementscanconvinceareluctantorpotentialconsumertotryanewproductforthefirsttime.Thisfieldseekstodescribeandexplainconsumerbehavior,althoughso

3、meconsumerpsychologistswillattempttopredictorinfluenceacustomer’sdecisions.Unit2ConsumerPsychologyCONTENTSTextBRealLifePracticeTranslationSkillsPracticalWritingLead-inTextAKnowledgeLinksTimeforFunLead-inListentotheconversationandchoosethebestanswerforeachquest

4、ion.1.Listening1.Whataretheytalkingabout?A.Thefashioninseason.B.Thepurchasingoffashionableclothes.C.Thepurchasingofsuitableclothes.2.Whatisthesellingpointofthesalesgirl?A.Thegoodquality.B.Theprice.C.Thefashion.3.Whatisthepurchasingpointofthemother?A.Thegoodqua

5、lity.B.Theprice.C.Thefashion.Lead-inListentothepassageandfillintheblankswiththemissinginformation.2.SpotDictation(1)Iknewexactlywhatshemeant.Iusedtobea________________,too.Foryears,Iwas_________shopping.I_________outofbuyingnewstuff.Iespeciallylikedbuyingnew__

6、______________,butreallyIdidn’tcarewhatIbought—itwastheactofbuyingitselfthatmademefeelgood.Sometimesonthedrivehomefromwork,I’dstopatadepartmentstorejustsoIcouldbuysomething:________________,smallpiecesoffurniture,whatever.(2)Onenegativeaspectofusing__________i

7、nsteadofcashisthatyoudon’tfeellikeyou’respendingrealmoney.The______________youexperiencewhenyoupurchasetheitemare___________fromtheunpleasantorpainfulfeelingsofmakingthepaymentwhenyougetthecreditcardstatement.compulsivespenderaddictedtogotarushbooksandmoviesca

8、ndles,magazinescreditcardspleasantfeelingsdisconnectedTextA1.Whatisconsumerpsychologyabout?2.Whydopeoplestudyconsumers’mind?3.Whatcaninfluenceconsumers’decision?4.Whatinfluencedoes