世纪商务英语阅读教程专业篇第四版Unit

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1、Unit4MarketingFundamentalsJane4-1UnitIntroductionManypeoplebelievethatmarketingisjustaboutadvertisingorsales.However,marketingiseverythingacompanydoestoacquirecustomersandmaintainrelationshipwiththem.Theultimategoalofmarketingistomatchacompany’sproductsandserviceswiththepeoplewhon

2、eedthem,therebyensureprofitability.Thisunitwillpresentageneralcompletepictureofmarketingfundamental.Andvariousaspectsofthemarketingmixandadvertisinginmarketingwillbecovered.4-1UnitIntroductionInordertohelpyouunderstandandmasterthemarketingfundamentals,thereare14tasksandthreetextsde

3、signedforyou.Afterstudyingthisunit,youwillbeabletobeequippedwiththegeneralknowledgeofmarketingandadvertising.Mostofthefollowingwordsareusedinthecontextofmarketingfundamentals.Whenyouread,firstly,trytofigureouttheirmeanings.首先，试着猜出他们的意思。Secondly,paycloseattentiontowordsyoudon’tknowa

4、ndlookthemupinadictionary.其次，注意不认识的单词，并在字典中查找出其释义。Thirdly,reviewthesenewwordsanddoTask1.第三，复习这些单词并完成Task1.4-1ProfessionalWords&Expressionsproductmanufacturermarketresearchmarketingplanproductmarketingbrandmarketingmediaplanningimage-buildingphysicalevidencepeopleplacementtargetmark

5、etpublicrelationsn.产品n.制造业者，厂商市场调查媒体计划产品推广n.品牌n.市场营销媒体计划n.形象塑造实体环境n.人员n.放置目标市场公共关系distributionchannelgenericadvertisingatnocostmarketingeffortprocessdrawbackproductpricingmarketingmixchargejunkmailsalesstrategyatregularprice配销渠道adj.非商标的n.广告；登广告免费行销努力n.流程n.缺点产品定价市场营销推广组合v.要价垃圾邮件推销战略

6、按正常价4-1TASK1Selectanexpressionfromthewordslistedabovewhichmatchesoneoftheeightdefinitionsgivenbelow.Ifyoulike,comparethedefinitionsherewithothersinadictionary.Ifthereareotherwordsorexpressionsinthelistwhichyoudonotknow,lookthemup,too.4-1TASK1任务：Task1给出了8个定义，从56页的单词中选词填空Tips:不懂的查字典（

7、查字典是很好的学习习惯，对于掌握一个单词的词义和用法都非常有帮助。对于阅读来说，课后复习主要要做的就是查单词，把不懂的单词都弄懂，最好了解下其英文释义、其用法等等。）4-1TASK1____________itreferstothechannelbywhichaproductorserviceissold___________________itisdonebyprovidingphysicalevidence,suchas,demonstrations___________itcanprovideaserviceandthebehaviorofpeople

8、，whichcanbeimportanttocust