世纪商务英语阅读教程专业篇1第四版unit_

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1、世纪商务英语阅读教程专业篇1第四版Unit_4导读：就爱阅读网友为您分享以下“世纪商务英语阅读教程专业篇1第四版Unit_4”资讯，希望对您有所帮助，感谢您对92to.com的支持!Unit4Marketing10FundamentalsJane4-1UnitIntroductionManypeoplebelievethatmarketingisjustaboutadvertisingorsales.However,marketingiseverythingacompanydoestoacquirecustomersandmaintainrel

2、ationshipwiththem.Theultimategoalofmarketingistomatchacompany’sproductsandserviceswiththepeoplewhoneedthem,therebyensureprofitability.Thisunitwillpresentageneralcompletepictureofmarketingfundamental.Andvariousaspectsofthemarketingmixandadvertisinginmarketingwillbe10covered.4

3、-1UnitIntroductionInordertohelpyouunderstandandmasterthemarketingfundamentals,thereare14tasksandthreetextsdesignedforyou.Afterstudyingthisunit,youwillbeabletobeequippedwiththegeneralknowledgeofmarketingand10advertising.•Mostofthefollowingwordsareusedinthecontextofmarketingfu

4、ndamentals.Whenyouread,•firstly,trytofigureouttheirmeanings.•首先，试着猜出他们的意思。•Secondly,paycloseattentiontowordsyoudon’tknowandlookthemupinadictionary.•其次，注意不认识的单词，并在字典中查找出其释义。•Thirdly,reviewthesenewwordsanddoTask1.•第三，复习这些单词并完成Task101.4-1ProfessionalWords&Expressionsproductmanu

5、facturermarketresearchmarketingplanproductmarketingbrandmarketingmediaplanningimage-buildingphysicalevidencepeopleplacementtargetmarketpublicrelationsn.产品n.制造业者，厂商市场调查媒体计划产品推广n.品牌n.市场营销媒体计划n.形象塑造实体环境n.人员n.放置目标市场10公共关系distributionchannelgenericadvertisingatnocostmarketingeffo

6、rtprocessdrawbackproductpricingmarketingmixchargejunkmailsalesstrategyatregularprice配销渠道adj.非商标的n.广告；登广告免费行销努力n.流程n.缺点产品定价市场营销推广组合v.要价垃圾邮件推销战略10按正常价4-1TASK1Selectanexpressionfromthewordslistedabovewhichmatchesoneoftheeightdefinitionsgivenbelow.Ifyoulike,comparethedefinitions

7、herewithothersinadictionary.10Ifthereareotherwordsorexpressionsinthelistwhichyoudonotknow,lookthemup,10too.4-1TASK1任务：Task1给出了8个定义，从56页的单词中选词填空Tips:不懂的查字典（查字典是很好的学习习惯，对于掌握一个单词的词义和用法都非常有帮助。对于阅读来说，课后复习主要要做的就是查单词，把不懂10的单词都弄懂，最好了解下其英文释义、其用法等等。）4-1TASK1Distribution1.____________c

8、hannelitreferstothechannelbywhichaproductorserviceissoldphysicalevidence2._