新视野大学英语视听说教程电子教案II Unit4-1.doc

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1、章节名称UnitFourBewareofads!授课时间第一次课授课学时2教学课型理论课教学目的与要求目的：Graspsomenewwordsandsomeexpressionsonads.Letstudentstalkthegreataroundthemfreely.要求：Thestudentscouldrecitethenewwordsandexpressions.Theycouldtalkaboutthetopicfreely.教学重点1.Newwordsandexpressions.2.Talkaboutthetopicfreely

2、.教学难点Designanadsforagoodorsth.教学方法1.Askthestudentstoanswersomequestions.2.Giveatopicandaskthestudenttodiscussit.3.Readthepassageontextbookandaskstudentstomakeupadialogue.时间分配教学导入（15mins）PartI:Lead-in1.Workinpairs.ReadtheadverstisingslogansofCoca-coladuringdifferentyearsand

3、decideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofitwiththeclass.教学讲授（70mins）PartI:LearntheNewWordsandExpressionsPartII:ListeningskillsPartIII:ListeninginTaskone:TheinfluenceofadvertisingTaskTwo:AjobadforafriendlyemployeeTaskThree:Don’teventhinkaboutit

4、教学小结（5mins）教学进程与设计TeachingStepsStep1.Lead-inAskandAnswer:1.Workinpairs.ReadtheadverstisingslogansofCoca-coladuringdifferentyearsanddecideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofitwiththeclass.TeachingTips:Incasethestudentsdonothavemuchtosayonthetop

5、ic,youcandisplaythefollowingtipsonthescreenforabouttwominutes.Thenswitchoffthosetipssothatthestudentswilltalkaboutthetopiconthebasisofwhattheyremember.Step2:LearnthenewwordsandexpressionsAssignments1.Welead．Otherscopy．2.Letusmakethingsbetter.(Philips)3.Nobusinesstoosmall,n

6、oproblemtoobig.....4.Impossiblemadepossible．5.Justdoit.6.Goodtothelastdrop．7.Thechoiceofanewgeneration.8.TakeTOSHIBA,taketheworld.AdvertisingAdvertisingisanimportantpartofmarketing.Veryfewcompaniesareabletosellaproductwithoutadvertising.Itispossible,butveryunlikely.    The

7、rearemanydifferentkindsofadvertising.Thesimplestiscalledpromotion.Promotionisusingbrochuresorpamphletstoadvertise.Thesecanbehandedtopeopleonthestreetortheycanbemailed.Iftheyaremailed,itiscalleddirectmailadvertising.Afterdirectmailadvertising,thereare:newspaperadvertising,r

8、adioadvertising,magazineadvertising,andtelevisionadvertising.Newspaperadvertisingistheche