新视野大学英语视听说教程电子教案II Unit4-1

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1、章节名称UnitFourBewareofads!授课时间第一次课授课学时2教学课型理论课教学目的与要求目的：Graspsomenewwordsandsomeexpressionsonads.Letstudentstalkthegreataroundthemfreely.要求：Thestudentscouldrecitethenewwordsandexpressions.Theycouldtalkaboutthetopicfreely.教学重点1.Newwordsandexpressions.2.Talkab

2、outthetopicfreely.教学难点Designanadsforagoodorsth.教学方法1.Askthestudentstoanswersomequestions.2.Giveatopicandaskthestudenttodiscussit.3.Readthepassageontextbookandaskstudentstomakeupadialogue.时间分配教学导入（15mins）PartI:Lead-in1.Workinpairs.Readtheadverstisingslogans

3、ofCoca-coladuringdifferentyearsanddecideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofitwiththeclass.教学讲授（70mins）PartI:LearntheNewWordsandExpressionsPartII:ListeningskillsPartIII:ListeninginTaskone:TheinfluenceofadvertisingTaskTwo:Ajobad

4、forafriendlyemployeeTaskThree:Don’teventhinkaboutit教学小结（5mins）4教学进程与设计TeachingStepsStep1.Lead-inAskandAnswer:1.Workinpairs.ReadtheadverstisingslogansofCoca-coladuringdifferentyearsanddecideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofit

5、withtheclass.TeachingTips:Incasethestudentsdonothavemuchtosayonthetopic,youcandisplaythefollowingtipsonthescreenforabouttwominutes.Thenswitchoffthosetipssothatthestudentswilltalkaboutthetopiconthebasisofwhattheyremember.Step2:Learnthenewwordsandexpressions

6、Assignments1.Welead．Otherscopy．2.Letusmakethingsbetter.(Philips)3.Nobusinesstoosmall,noproblemtoobig.....4.Impossiblemadepossible．5.Justdoit.6.Goodtothelastdrop．7.Thechoiceofanewgeneration.8.TakeTOSHIBA,taketheworld.AdvertisingAdvertisingisanimportantparto

7、fmarketing.Veryfewcompaniesareabletosellaproductwithoutadvertising.Itispossible,butveryunlikely.    Therearemanydifferentkindsofadvertising.Thesimplestiscalledpromotion.Promotionisusingbrochuresorpamphletstoadvertise.Thesecanbehandedtopeopleonthestreetorth

8、eycanbemailed.Iftheyaremailed,itiscalleddirectmailadvertising.Afterdirectmailadvertising,thereare:newspaperadvertising,radioadvertising,magazineadvertising,andtelevisionadvertising.Newspaperadvertisingisthech