浅析中国婚庆礼品包装设计.doc

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1、浅析中国婚庆礼品包装设计目录内容摘要、关键词·············································3英文摘要、关键词···········································4引言：浅析中国婚庆礼品包装设计·····························51中国婚庆礼品包装设计概述······························51.1古代婚庆礼品包装设计···································51.2现代婚庆礼品包装设计····················

2、··············62关于婚庆礼品包装设计中存在的问题·····················62.1缺乏时代性过于民族化····································62.211传统吉祥图案表现形式单一·································72.3包装趋于单体未成整体性·································72.4造型简单忽略情感交流····································72.5过渡包装造成材料浪费·························

3、··········73婚庆礼品包装再设计····································83.1时代性与民族性结合······································83.2传统图案的运用···········································83.3系列化的整体设计········································83.4造型多样化，情感化········································93.5运用绿色包装··············

4、················11··············9结论························································10参考文献····················································1011浅析中国婚庆礼品包装设计内容摘要人们喜欢用“终身大事”来说明婚姻对于人的重要性，对其婚礼有着相当的重视，中国的婚俗是在中华民族长期的历史文化积淀中形成的，其源头可以追溯几十万年以前。但是婚庆行业的兴起却是近几十年，随着新时代的到来，社会发展的日新月异，商业活动的日益频繁，婚庆

5、礼品包装设计的需求已经从基本物质需求上升到精神需求上，婚庆礼品包装设计要想在市场上具有竞争力，个人认为需要开创出新的设计理念。本文立足于婚庆礼品包装设计市场现状特点，通过对婚庆礼品包装设计的分析思考，总结出我国婚庆礼品包装设计中的几个弊端，并试探挖掘出婚庆礼品包装在设计结构形态、文化风格的新设计方法，最后创作出新时代下具有多元化和个性化风格的婚庆礼品包装，因而使这类包装独占鳌头在竞争中更具有优势。关键词：新时代婚庆礼品包装设计11AbstractPeopleprefertouse"married"toillustratetheimportanceofmarriagetoone

6、oftheirwedding,withmuchattention,China'scustomsintheChinesenationisalong-termhistoricalandculturalheritage,itssourceformationinthehundredsofthousandsofyearsagocanbetraced.Buttheriseoftheweddingindustryisinrecentdecades,alongwiththearrivaloftheneweraofsocialdevelopment,andrapidcommercialacti

7、vityhavebecomeincreasinglyfrequent,theweddinggiftpackagingdesigndemandhasbeenrisingdemandfrombasicmaterialtospiritualneeds,weddinggiftpackagingdesigntothemarketcompetitive,personallythinkneedtoinitiateanewdesignconcept.Thisarticlebasedonthemarketsituatio