高级商务英语1_unit8Crisis_Management.ppt

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1、UnitEightCrisisManagementWhatiscrisismanagement?Whatarethekeystoeffectivequalitycrisismanagement?Casestudy:TylenolUniteightPara.MainTopicsPara.1-7themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisi

2、sPara.13-19suggestionsabouthowToyotashouldcopewithqualitycrisisUniteight1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.UniteightCrisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymen

3、tonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.Uniteightloom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:Nationalself-confidencehasbeenflaggingunderthethreatofloomingrecession.Uniteightcompanieshaveshortchangedtheircustome

4、rsbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.Uniteightthec

5、ostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。UniteightWhyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofquali

6、tycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhatculturalinclinationscanJap

7、an’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,d