外贸英语函电商务英语写作04.ppt

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1、UnitFourQuotation,SalesLettersOfferandCounter-offerMainContentsQuotationandofferOffer---definition;firmoffer(features,contents);non-firmoffer;specimenandexplanation;usefulexpressionCounter-offer---definition;specimenandexplanation;usefulexpressionCounter-counter-

2、offer---definition;specimenandexplanation;usefulexpressionEffectiveWriting:Usecommonwords选词是写作中一个非常重要的部分。常用词汇一般都短小精悍，意义明确，易读易懂、和常用的词汇相对的是生僻词汇和一些罗嗦的短语。对比：Approximatelyabout关于Initiate,commencebegin开始Duplicatecopy抄复，发送副本，复印Determinedecide决定Accomplish,performdo做Termi

3、nateend终止，结束Endeavortry努力做Utilizeuse使用，利用Ineffectualuseless无效的，无用的EffectiveWriting:BePositive为了能在函电中达到积极向上的效果，主要有两个手段：1.强调现在或将来是什么，不要强调现在或将来不是什么。2.如有可能，避免是使用有消极意义的词汇。如：I’msorryweblunderedonyourorder.Weregrettheinconvenienceyou’vebeencausedbythebrokenmixer.虽说作者的出发

4、点是好的，是想真诚道歉，但是这些含有强烈否定意义的词，生动的提醒了读者以前发生的不幸事情，完全没有必要。若改写的话，效果不言则明：Iwanttoapologizefortheorderwedelivered.We’retrulysorryabouttheexperienceyouhadwithyourKeithmanmixer.消极心态积极心态Becauseofrecentheavydemand,wewillnotbeabletodeliveryourgoodsbeforeAugust20.Althoughrecentd

5、emandhasbeenheavy,we’llbeabletodeliveryourgoodsbyAugust20.Yourorderwillbefilledwithoutfurtherdelay.Yourorderwillbefilledimmediately(orrightaway).Youwillneverregretpurchasingthisfinereferencebook.Youwillbealwaysbeenjoyingreadingthisfinereferencebook.Thisunfortunat

6、eincidentwillnotrecur.Futuretransactionswillbeservicedwiththeutmostcare.Wedonothaveanyblackconvertiblesinstock.Atpresent,wehaveonlyoneblue,onegrey,andtwogreenconvertiblesinstock.Wearewithholdingyourshipmentuntilwereceivepayment.Wewillforwardyourordertoyouassoonas

7、paymentisreceived.INTRODUCTIONQuotationsAquotationrefersthatbuyersorsellersstatesometransactiontermsaboutsupplyinggoodstoanotherpartyconcerned.（报价或发价是指买方或卖方向对方提出的各项交易条件。）Itisusuallysentbythesellerafterthereceiptofanenquiry.So，tosomeextent，wecansay，aquotationisjus

8、tequaltoareplytoanenquiry.Butsometimesaquotationcanbesentvoluntarilywithoutanenquiry.Asatisfactoryquotationwillincludethefollowingpoints:a.Anexpressionofthanks