咖啡店广告策划英文.ppt

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1、VeteranCoffeeAccountServiceBriefintroductionVeteransCoffeeRestaurantBefoundedon01,08,2010ARussianculturalthemerestauranthasrichRussiaethniccustomsandfoodcultureMainproductsintroductionMainproduct:coffeeAlongwithaseriesofWesternsetmealTheclientneedsHi

2、ghlightofthetheme:RussianCultureEnhancebrandimageAndenhancethetargetconsumersandpotentialconsumersofproductawarenessStreamlinethemediaReadyforcreativeadvertisingAccordingtosales,marketshareandcompetitiontohelpcustomersrealizethetargetmarketMarketingS

3、erviceconsumergroup：callanBusinessElitenearbyresidentsloverstargetmarket：BusinessElite16-28youngpeoplemarketsurveydeliciousfoodtradenameofafirmmustbecreativemedium-pricedspecificstyleprovidegoodservicehassentimentalappeal(有情调）havehandsomeboyorbeautym

4、arketanalysisconsumerofimpulsivenessreturningcustomerconsumerofplanspromotionaladsproductdisplayforetaste(试吃）membershipbenefitsproductpromotionParitypackage（平价套餐）discount(onteamsalesholidaybirthday)appreciativegift（感恩礼品）suddensatisfypreparednessmarke

5、tingstrategyconsumerofimpulsivenessreturningcunsumermainidea:Frist:environmentSecond:foodThird:ServiceMediaBuyingServicesThankyou