英文广告课件.ppt

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1、AdvertisingAdvertisementn.Advertisementhelpstosellgoods.Advertisingn.Sheworksinadvertising.Advertisev.Imustadvertiseforanewsecretary.advertiseoneselfWhatisadvertising?“Advertising”comesfromtheLatinword“adverto”meaning“turnattentionto”so“advertising”m

2、ightbedefinedasanymeansofbringinginformationtothepublicforthepurposeofdrawingattentiontomanufacturedgoods,services,shops,orentertainments.ThefunctionsoftheadvertisementFunctionsattractattentioncreateinterestarousedesirestimulateattentionTheCharacteri

3、sticsoftheAdvertisingLanguageGenerallyspeaking,thelanguageofadvertising,mainlyofso-calledloadedlanguages,mustbealanguageofimmediateimpactandrapidpersuasion.Itmustbringtheadvertisedproductsintoattention,stresstheirqualitiesinthemostattractiveway,clear

4、lyoutlinethereasonsforbuyingthem,andpreferablyleaveamemorableechoofwhathasbeensaidabouttheproductsringinginthereader’smindEffectsPERSUASIVEPOWERATTENTIONVALUEMEMORYVALUEAdvertisementToachievethis,thelanguageofadvertisingmustbeshort,concise,vivid,attr

5、active,andpersuasive,whicharefullydisplayedinadvertisingEnglish..Whatarethepurposesofadvertising?TobrandtheirproductsTobrandtheircorporatecultureTohaveconsumersbeinterestedintheirproductsTogainprofitsbytakingmoneyfromtheconsumers’pocketsWhatisagoodad

6、vertisement?SaythetruthBecreativeBeattractiveBeuptodateStaredbycelebrity…LogoSloganObeyyourthirstStartaheadMydigitalstoryMosquitobyebyeCommunicationunlimitedI’mlovingitCouldyoutranslatethefollowingad-wordsandreferencethemtorelatedproducts?drinkshampo

7、ocamerainsecticidetelephonefoodAdvertisementsareeverywhereAdvantagesDisadvantagesplayanimportantroleineconomicfieldadmakecustomerknowthefirst—handinformationofnewproductsAdvantagesAdvantagespromotesalesandthenincreasetheprofitofcompanyDisadvantagesad

8、sleadcustomerstoformunreasonableconsume-habitDisadvantagesadsspreadfalseinformationandcheatpeopleformAdvantagesDisadvantagesmakepeopleannoyedmisledpeoplebyfalseandincorrectinformationcheatconsumerstobuytheuselessproductsraisethepriceofproducts….helpc