基于影响病人和医生对健康网站态度的影响因素的调查.pdf

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1、基于影响病人和医生对健康网站态度的影响因素的调查ANINVESTIGAIONONTHEFACTORSTHATAFFECTPATIENTS’ANDPHYSICIANS’ATTITUDETOWARDHEALTHWEBSITE欧马2015年6月国内图书分类号：F204学校代码：10213国际图书分类号：005.2密级：公开管理学硕士学位论文基于影响病人和医生对健康网站态度的影响因素的调查硕士研究生：欧马导师：郭熙铜申请学位：管理学硕士学科：管理科学与工程所在单位：经济与管理学院答辩日期：2015年6月授予学位单位：哈尔滨工业大学Classi

2、fiedIndex:F204U.D.C:005.2DissertationfortheMaster’sDegreeinManagementANINVESTIGAIONONTHEFACTORSTHATAFFECTPATIENTS’ANDPHYSICIANS’ATTITUDETOWARDHEALTHWEBSITECandidate：OMARISSATALALIMREIZIQSupervisor：Prof.GUOXITONGAcademicDegreeAppliedfor：MasterofManagementSpecialty：Master

3、ofManagementScienceandEngineerAffiliation：SchoolofManagementDateofDefense：June,2015Degree-Conferring-Institution：HarbinInstituteofTechnologyDissertationforMasterDegreeinManagement,HITABSTRACTTheInternet’spopularityasahealthresource(alsoreferredtoase-health).Withthedevel

4、opmentofWeb2.0technology,onlinehealthcommunitiesprovideconvenientplatformsforpatientstoconsultphysiciansonline.Ashealthservicerelatestopatientslifeanddeath,healthcarehasreceivedmoreattention.Itisimportanttoinvestigatehowpatientsandphysiciansfeelaboutthisimpactandseewhat

5、thefactorsthatinfluencetheirbehaviorstowardwithregardstoe-health.Thisstudywillexaminebothphysicians’andpatient’attitudestowardhealthwebsites,weaimtoinvestigatetheeffectofphysicians’informationonpatients’onlineselection,basedontheirattitudetowarde-health.Physicians’infor

6、mation’swillbedividedintotwodimension,includingofflineinformationandonlineinformation.Moreoverthisstudywillaimtoinvestigatephysicians’mediationbehaviortowardpatients,basedontheirattitudetowardandevaluationofe-health.Weusedalaboratoryexperimenttoexaminetheeffectofphysici

7、ans’informationonpatients’attitudetowarde-health.weusedeye-trackingdeviceandANOVAtoanalyzetheresultofexperiment.Descriptiveanalysiswasusedtodescribeparticipatingphysicians.ThedatawereanalyzedusingSPSS.Resultsrevealedthatbothfactorsphysicians’personalinformationandfeedba

8、ckinformationaffectthepatients’selectionattitude,withfeedbackinformationhavingagreaterimpactonpatients’selecti