新视野大学英语第四册 unit5B Culture makes the business world go round.doc

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1、Culturemakesthebusinessworldgoround文化推动商业世界的运转EdwardHall,aleaderinthefieldofinterculturalstudies,famouslysaid:"Thesinglegreatestbarriertobusinesssuccessistheoneerectedbyculture."Canculturaldifferenceshaveasbiganimpactoninternationalbusinessventuresasfinancialplanningandvisionaryleadership

2、?Thesurprisingansweris:Yes!他曾说过一句名言：“商业成功的最大障碍是由文化竖立的障碍。”对国际企业来说，文化差异难道真的和财务规划及前瞻性领导有着同样大的影响吗？答案是出人意料的：的确如此！Agoodexampleistheroleofrelationshipsinbusinessdealings.WhilerelationshipsplayonlyaminorroleinUSbusinessculture,theyplayamajorroleinAsian,African,andMiddleEasterncountries.Inthesecul

3、tures,invaryingdegrees,relationshipbuildingislikeatorchthatlightsandguidesthewayforbusinesstooccur.一个很好的例子，人际关系在生意往来中所起的作用。尽管人际关系在美国商业文化中作用不大，但在亚洲、非洲及中东国家却十分重要。在这些文化中，人际关系的经营在不同程度上就好像是照亮和引导生意Let'staketheexampleofKevinJohnston,aseniorvice-presidentofaUScompanyspecializinginhospitalitymanag

4、ement.KevinwasputinchargeoffinalizingamergerwithacompanyintheUnitedArabEmirates(UAE).Virtuallyallofthecomplicatednegotiationshadbeencompleted.Whatremainedwasa3-daytriptotheUAEforface-to-facemeetingsbetweenthepartnerstosignthepaperworkandclosethedeal.让我们以美国一家酒店管理公司高级副总裁凯文?约翰斯顿的故事为例说明。凯文被指派

5、负责敲定与阿拉伯联合酋长国（阿联酋）一家公司的合并事宜。几乎所有复杂的谈判均已完成，剩下的就是花三天时间前往阿联酋与对方面谈，以签署协议文件并完成整个交易。Kevinwasdeterminedthatnothingwoulddetainhimfromsucceeding.Hesentoutamemorandumacrosshiscompany,enthusiasticallydescribingtheplannedmergerwiththeUAEpartners.Havingcompiledallthenecessarydocumentsandgraphs,witheve

6、ryfigureanddecimalinplace,andhavingpreparedathoroughexpositioncertifyingthequalityofhiscompany,hepackedhisbriefcaseandheadedfortheUAE.凯文坚信，任何事情都不会阻碍他此行成功完成任务。他给公司上下发了一份备忘录，热情洋溢地描述了与阿联酋方面的这一合并计划。在他整理好了所有必备的文件和乃至数据及小数点都精确到位的各种图表，并准备了一份证明公司资质的详尽说明后，他就装好了公文包，奔赴阿联酋。KevinarrivedintheUAEexcitedt

7、osealthedeal.Hewastreatedwithextraordinaryhospitality:anelaboratehotel,blueribbonfoods,elegantconvertibleswithdriverstotourthecity,aparadeofentertainment,andbeautifulgiftstocommemoratethevisit.Hetriedrepeatedlytobringouthisfiles,opentheconversationandgetdowntobusine