资源描述:
《business culture and strategy》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、Business culture and strategy Witheconomicdevelopmentfast,thebusinessmarketbecomesnormalandmaturemoreandmore.Thecompanywhomaysuccessinaindustrymusthavesomespecialcharacteristics,suchasinnovationability,advancedtechnologyandmanagement,uniquebusinesscultureandstrate
2、gytoformcorecompetitiveness.Nevertheless,somecharacteristicssuchastechnologyandmanagementwaymaybefollowedbyotherssoon.Butthebusinesscultureandstrategycannotbecopieddifficultly.Whatismore,thebusinesscultureandstrategybecomesonekeysuccessfulfactorforlotsoffamouscompani
3、esaswellasJDWetherspoon.Inthereport,IwillanalyzethesubjectofbusinesscultureandstrategywithacaseofJDWetherspoon.Thereportincludesfivepartsofcontents:analyzingexternalenvironmentofJDWetherspoon,explainingorganizationalcultureofJDWetherspoon,analyzingbusinessstrategyofJ
4、DWetherspoon,howtochangestrategywithdifferentenvironmentandwhychooseanorganizationofJDWetherspoonascase.Section1:ExternalenvironmentofJDWetherspoon1.1thecontentofexternalenvironmentEveryorganizationfacesonecomplexsocial,technological,economic,politicalandlegalfactors
5、whichhaveaffecteditsoperationandbehaviorsseverely.JDWetherspoonfoundin1979experienceddifferentoutsideenvironment.Someoutsideresourcedoescertainpositiveaffecttothecompany.Duringthe1980sand1990sthecompanymainlyreliedonorganicgrowthbyacquiringsuitablesitestogaincompetit
6、iveness.Forgoodsitemaygainmoreattentionfromconsumer,supplierandotherrelativesubjects.Ofcourse,socialenvironmentalsolargelyinfluencethecompany’sstrategyaswellaseconomicandtechnologicalenvironment.Forexample,withtherestrainedsocialpolicy,thatpubscannotbeseentobeencoura
7、gingbingedrinkingandtheconsequentanti-socialbehaviour,particularlyincitycentres,thesaleroomdecreasedatthesametime.1.2analyzingtheenvironmentofJDWetherspoonbySWOTHere,inthe21stcentury,JDWetherspoonhasfacedonespecialenvironmentcompletelydifferentfromthe20stcentury.Thea
8、nalysismethodsofenvironmentincludeseveralonesinwhichSWOTanalysisismostpopularatpresent.SWOTjustanalyzesthestrength,theweakness,oppo