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1、Unit3BusinessStrategy浙江中医药大学外国语学院戎佩珏Week6OutlineReviewChecktheAnswersinUnit2WhatisBusinessStrategyPreparationSuccessfulCompaniesFireaPersonDescribeTrendsIn-ClassReadingAfterYourReadingQuestionsSentencesAnalysisReadingComprehensionHomeworkBusinessstrategies:along-termapproachtoimplementingaf
2、irm'sbusinessplanstoachieveitsbusinessobjectives.Strategyofanorganizationistheroadmaptowardsattainmentofitslongtermgoalsandobjectives.Organizationalstrategyconsistsofplanning,organizing,execution,andcontrolactivities.Businesslevelstrategyisthefirmspecificstrategythatfacilitatesingainingcomp
3、etitiveadvantageinthemarket.Preparation1.Talkingaboutsuccessfulcompanies2.BeingaGoodManager3.DescribingTrendsCompaniesProductsmobilephonefruitmilk,mineralwater,futurecolafacecream,soap,shampoo,toothpaste,detergent…refrigerator,air-condition,washingmachine,mobilephone…SuccessfulCompaniesBein
4、gaGoodManagerThepersonIwillfireis_______Myreason:_____________________Sample:IwouldfireTim,theforeman.Heisniceasaperson,butheisnotagoodworker.Aforemanshouldsetanexampleforhisfellowworkers.Besides,heisalready50.Iwouldprefertohavesomeyoungstaffinthecompany.In-ClassReadingPassageBusinessLesson
5、sfromtheRainForestAFTERYOURREADING1.Fromwheredidtheauthorlearnthemostimportantbusinesslessons?Helearntitfromhistriptothemalaysianrainforest.2.Whatlinksdidtheauthorlearnfromtherainforest?Helearnedhismostimportantlessonsaboutthelinkbetweenbusinessandtheenvironment.3.Intheauthor'smind,howtoope
6、ratethecompanytobemoreliketherainforest?Theauthorthinkoperatingcompanyshouldbemoreliketherainforest,alearningorganizationwhichiscreative,highlyproductiveandadaptingtowhatitdoesnothave.AFTERYOURREADING4.What'sthedesignprinciplesoftherainforestthattheauthorthinkshouldbefollowed?Weshouldfollow
7、thedesignprinciplesoftherainforest:beunique,cooperativeandagoodfit.5.What'sthewholeessenceofthebusinessintheauthor'sopinion?Thewholeessenceofthebusinessshouldbesocialresponsibility.SentenceAnalysis----NounClauses1)WhatIlearnedchangedmylifeasacorporateexe
