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ID:13929741
大小:1.49 MB
页数:79页
时间:2018-07-25
《business unit strategy framework 贝恩业务单元战略方法》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、StanMirandaLondonBusinessUnitStrategyFrameworkIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFrequentlyAskedQuestionsStrategyDevelopmentToolsCorporateVersusBusinessUnitStrategyBusinessUnitStrategysetsmarketan
2、dproductpriorities,definessourcesofcompetitiveadvantageandallocatesresourcesbehindstrategicimperatives.DefinesfullpotentialtargetsFocusesoncoremarkets,products,customersegments,channelsDefinessourcesofcompetitiveadvantageandcorecompetencesPrioritisesstrategicimperativesDefinespotent
3、ialadjacentexpansionopportunitiesCorporateStrategyBusinessUnitStrategyBusinessUnitStrategyMarketStrategyProductStrategyChannelStrategyFunctionalAreaStrategyProductStrategyChannelStrategyFunctionalAreaStrategyMarketStrategyTheBainToolkitBusinessDefinitionandBusinessUnitStrategyarea
4、tthecoreofallresultsdeliveredthroughstrategyatBain.BusinessDefinitionBUStrategyBusinessDefinitionPerformanceImprovementM&AOrgCorporateStrategyJointVenture/AlliancesGrowthPortfolioStrategyCoreCapabilitiesO/headCostReductionParentValueAddedChangeManagementPostMergerIntegrationOrganisa
5、tionDesignProcessRedesignRoleofCentreShareholderValueAnalysisLBOCommercialReviewsSalesandMarketingVMR’sLoyaltyAcquisitionEvaluationIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFrequentlyAskedQuestionsStrateg
6、yDevelopmentToolsDefinitionofStrategy(FromClients)“AroutefromAtoB.”“Longtermplans,unfetteredbyshorttermpressures.”BainDefinitionofStrategyStrategyisaproprietarysetofactionsthatbetterservecustomersthanthecompetition.BainDefinitionofStrategyStrategyisthescienceofallocatingscarceresour
7、ces.ImportanceofStrategyYouwon’tgettherewithoutknowingwhereyouaregoinghowtogetthereGuidesdecision-makingandresourceallocationDefinesfullpotentialStrategicallymindedbusinessesgenerallyout-performoperationallymanagedbusinessesClearlycommunicatestotheorganisationwheretheyaregoingImport
8、anceofStrategyCEO’s
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