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1、摘要据分析得出的目标客户情况与万科杭州未来城的产品有机结合起来，制定出适合市场高度吻合的产品策略、价格策略、渠道策略以及促销策略，进行精准营销，从而最终在房地产市场上占有一席之地。关键词：大数据；营销策略；精准营销；万科未来城IIABSTRACTABSTRACTWiththeadventoftheInternetera,especiallytheriseofmicroblogging,microchannel,circleoffriendsandothersocialnetworks,thediversificationfunctionofmobilephon
2、ehavebeinguse,thebehaviorofpeople'severydaylifehavealargeamountofdatainformation,theenterprisethroughthesedatacanunderstandthecustomers’attributes,demandandconsumptionhabits,fortheenterprise,thevalueofbigdatahavelargevalue,theeconomicdevelopmentisveryhigh.Atpresent,therealestatemark
3、ethasbeenfromthebuyer'smarketintoaseller'smarketera,howtograspthetrendofbigdata,occupymoreandmoreimportantintheincreasinglyfiercecompetitioninthemarket.Thedevelopmentofbigdata,howtocombinewiththeenterprisemarketing,especiallyrealestatecombined,itisworthourconsideration.Vankeasadomes
4、ticrealbigestatecompany,seizetheopportunityofthebigdata,theestablishmentofahugedatabaseofusers,accordingtouserhabits,reasonableandprojectarecombined,increasethestrongpowerforthecompanytoparticipateinmarketcompetition.Thispaperstrictlyfollowsthecombinationoftheoryandpracticestandards
5、,basedonthemarketingstrategyofHangzhouVankefuturecityprojecttargetedresearch,startingfromthepracticeoftheprojectofthemarketingstrategy,howwillthetechnologyembeddeddatadailymarketingtoexplorethemarketingmanagementmodeandasetofmethodsforthefutureofrealestateprojecttheroleofmarketingwi
6、thhighefficient.Intheaspectoftheoreticalresearch:Basedontherealestatemarketingtheory,combinedwiththeHangzhouVankefuturecityrealestateprojectexperience,thispaperattemptstobigdatatechnologytoobtaincustomerinformationintotherealestatemarketing,someoftherealestatemarketing,realestatemar
7、ketingtheorytostudysomereferencevalue.Inpracticalresearch,thispapertakesHangzhouVankefuturecityastheresearchobject,throughtheinvestigationoftheactualprojectdataandstatisticalyearbookofHangzhouCity,thesystemdataintheactualprojectwastoIIIABSTRACTshowmaximum.Thepaperfirstexpoundsthecon
8、ceptofbigdataandthe
