凤凰光学的转型与发展战略研究.pdf

凤凰光学的转型与发展战略研究.pdf

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时间:2020-03-05

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1、AbstactABSTRACTOurcountryhadactivelypromotethebuildingofthenationaldefenseindustryenterprisesfromthenationallevelsincethefounding.Andwemakealleffortstopromotethedevelopmentofdefenseindustryenterprisesintegratingthearmedforcesatalllevels.Fromthemid-1960sbegan,atotal

2、ofmorethan1,100largeandmediumminerstransportationcompaniesandresearchInstitutehadbeenestablishedfor17years,China'sstrongdefenseindustrialbasehadbeestablishedfromeasttowest,.Meanwhile,wehaveformedareliablestrategicrear.However,thedefenseindustry,whichenterprisesunde

3、rthebackgroundofthisgroupofthree-lineconstructionhasfacedrestructuringduetohistoricalreasons.JiangxiPhoenixOpticalistheveteranmilitaryenterprisesthatestablishedundertheconstructionbackgroundoflittlethreelines,itlivingintheforefrontoftheopticalindustry,itisChina'sfi

4、rstdefenseoflistedcompanies,whichislistedin1997.Asatypicalrepresentativeofmilitaryenterprises,thedevelopmentprocessofitistwistsandturns,uptofacingrestructuringsince2014,nowitactivelycarryoutstrategicrestructuringinordertoseekasustainabledevelopmentandachieveNirvana

5、Phoenix.Thispaperseekstoveteranmilitaryenterprises-PhoenixOptical(formerlyJiangxiOpticalInstrumentFactory)seekstrategicrestructuringforsustainabledevelopmentofempiricalresearchobject,itwillsystemsortdefenseindustryenterprisesintegratingthearmedforcesofhistoryforwar

6、dsinceourfounding.WhiletreatJiangxiasthebreakthroughpointofsmallthree-lineconstructionbasedonthetheoryofsustainabledevelopment.itwilltreatstrategicmanagementasaframework,meanwhile,itwillusetheBalancedScorecardasaperformanceevaluationmethods,cardingdialecticbetweenm

7、ilitarysuperiorscompanystrategicrestructuringandperformancedialecticalrelationship.However,itwillsummarizedthemilitaryandciviliandefenseindustryenterprise,integratingthearmedforcesandmilitarydevelopmentexperiencerelatedtothelistedcompany'sstrategictransformationoft

8、hegeneralrule.Asalistedmilitaryenterprises,PhoenixOpticalfacestrategictransformation.itshouldactivelydo:First,strategicrestructuring,itshouldenha

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