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1、西安建筑科技大学工商管理硕士论文TheAnalysisonCustomerRelationshipManagementofXSecuritiesCompanySpecialty:BusinessManagementName:WangXiaohuiInstructor:WangShujianAbstractChina'scapitalmarketdevelopmentwillcomestothetwenty-sixthyear,asoneofthebranchesofthesecuritiesindustryisalsointhemorethan20yearsofroughprogress.
2、WiththedeepeningofthedegreeofopeningtotheoutsideworldinChina,thepatternofglobaleconomicintegrationhasbeengraduallyformed,China'sdomesticsecuritiescompaniesbothinquantityorfromthescalehasagreatprogress,ofcourse,whichdirectlycausedtheiscompetition,tointhecompetitiondeYingand,allsecuritiescompaniesar
3、eoutallthestops,whichsharedbusinessphilosophyis"people-oriented,customerasthecore,allfromtheinterestsofcustomersof",ofcourse,thisisxsecuritiescompanybusinessphilosophy.Inthispaper,theXsecuritiescompanyastheresearchobject,throughthetheoreticalresearch,thetheoryandpractice,andthecombinationofqualita
4、tiveandquantitativeanalysis,theXsecuritiescompanycustomerrelationshipmanagementstatusandproblemswerestudied,anddiscussedthesolutionandsecuritymeasures.ThroughtheresearchontheclassificationofXsecuritiescompanycustomerservice,customerserviceprocess,productinformation,customermaintenance,personnelrec
5、ruitingetc.,findtheexistingproblemsofXsecuritiescompany,andaimingattheexistingproblems,putsforwardcorrespondingsolutions,includingcustomerclassificationrefiningcompanyandprovidevariousservicesforcustomersaccordingtothedifferentclassification;optimizethecompany'scustomerserviceprocessestomakethebus
6、inessprocesstoachieveseamlesscustomerssavetime;strengthencommunicationwithcustomerstotrulyunderstandtheneedsofcustomersandprovidethecorrespondingservicesaccordingtocustomerneeds;userelationshipmarketingto西安建筑科技大学工商管理硕士论文developnewcustomers,suggestingthattheriskofinvestment,doagoodjobvoteteachingjo
7、brecruitment;theintroductionofmarketmechanisms,throughthesemeasurestoimprovethecustomerrelationshipofXsecuritiescompanyLeveloftheDepartmentofmanagement,intheimplementationofthesemeasuresatthesametimealsoshouldest
