KL公司新产品开发风险管理研究.pdf

《KL公司新产品开发风险管理研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、AbstractABSTRACTThedevelopmentofnewproductscanwinmoremarketandgreaterprofitsforenterprises,butalsocomeswithenormousrisk.Thisarticlefromdifferentstagesofthenewproductdevelopmentprocessandthepossibleriskwillbeencounteredduringeachstage,basedonthecharacteristi

2、csofeachriskinthenewproductdevelopment,revealitisveryimportantandnecessarytointroduceriskmanagementduringthenewproductdevelopment.Inthispaper,takingthedevelopmentofJulyproductsasanexample,riskmanagementwillbeappliedtothenewproductdevelopment.Identifytherisk

3、smaybefacedofJulyproductsduringthedevelopmentofthemarketsurvey,marketlocalizationtothefinalproductmassproductionandlaunchonthemarketthewholeR&Dprocess,atthesametimecombinedwith"riskfactorsanalysismethod"and"riskrateassessmentmethod"toquantitativelyanalyzeth

4、echaracteristicsandthesizeofvariousrisks.ThroughimprovingthedevelopmentprocessofJulyproducts,makesomeeffectivecontrolmethodsandmeasures,asfaraspossibletoreduceorevenavoidtherisk.ImprovedprocessofthenewproductdevelopmentcanbeappliednotonlyinJulyproducts,buta

5、lsosuitableforthetraditionalnewproductdevelopmentproject.Itcaneffectivelycontroltherisksexistinginthedevelopmentofnewproducts,improvethesuccessrateofnewproductdevelopment,bringhugeprofitsforthecompanytowinmorechips.KeyWords:newproduct;development;project;ri

6、sk;managementIII目录目录1.绪论..........................................................................................................................11.1选题的背景与意义........................................................................................11.2文献综述...

7、.....................................................................................................21.2.1新产品的类型及特征.........................................................................21.2.2风险及新产品开发风险....................................................

8、.................31.2.3新产品开发风险管理研究现状.........................................................51.3研究思路....................................................................................................