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ID:50223707
大小:1.51 MB
页数:49页
时间:2020-03-05
《KL公司新产品开发风险管理研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractABSTRACTThedevelopmentofnewproductscanwinmoremarketandgreaterprofitsforenterprises,butalsocomeswithenormousrisk.Thisarticlefromdifferentstagesofthenewproductdevelopmentprocessandthepossibleriskwillbeencounteredduringeachstage,basedonthecharacteristi
2、csofeachriskinthenewproductdevelopment,revealitisveryimportantandnecessarytointroduceriskmanagementduringthenewproductdevelopment.Inthispaper,takingthedevelopmentofJulyproductsasanexample,riskmanagementwillbeappliedtothenewproductdevelopment.Identifytherisk
3、smaybefacedofJulyproductsduringthedevelopmentofthemarketsurvey,marketlocalizationtothefinalproductmassproductionandlaunchonthemarketthewholeR&Dprocess,atthesametimecombinedwith"riskfactorsanalysismethod"and"riskrateassessmentmethod"toquantitativelyanalyzeth
4、echaracteristicsandthesizeofvariousrisks.ThroughimprovingthedevelopmentprocessofJulyproducts,makesomeeffectivecontrolmethodsandmeasures,asfaraspossibletoreduceorevenavoidtherisk.ImprovedprocessofthenewproductdevelopmentcanbeappliednotonlyinJulyproducts,buta
5、lsosuitableforthetraditionalnewproductdevelopmentproject.Itcaneffectivelycontroltherisksexistinginthedevelopmentofnewproducts,improvethesuccessrateofnewproductdevelopment,bringhugeprofitsforthecompanytowinmorechips.KeyWords:newproduct;development;project;ri
6、sk;managementIII目录目录1.绪论..........................................................................................................................11.1选题的背景与意义........................................................................................11.2文献综述...
7、.....................................................................................................21.2.1新产品的类型及特征.........................................................................21.2.2风险及新产品开发风险....................................................
8、.................31.2.3新产品开发风险管理研究现状.........................................................51.3研究思路....................................................................................................
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