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1、ACKNOWLEDGEMENTSIowemyutmostgratitudetoProfessorDuYuping,whoismysupervisorandwithoutwhomthepresentthesiscannotbecompleted.IhavelearnedandbenefitedalotfromProfessorDu’sdevotiontoherwork.Shehasextendedgeneroushelptome,paidcloseattentiontomyacademicgrowth,stronglysupportedmyexploration
2、ofthetopicandofferedmeconsiderableguidanceandadviceduringmywritingofthisthesis.Myprofoundgratitudealsogoestomyteachers,andfellowstudents.Theyhavegivenmeinstructions,inspirations,andotherformsofassistancethroughouttheyears.Theyletmerealizemyshortcomingandspurmetocarryon.Duetomylimite
3、dknowledgeandexperience,therearelotsofdrawbacksinthethesis.Iwouldliketoextendmyappreciationforthecriticismandguidancefromtheteachers.iABSTRACTWiththeaccelerationofinternationalization,enterprisedevelopmentneedstobeintegratedintotheinternationalmarket.Toaccesstotheworldeconomicsystem
4、,theenterpriseneedsnotonlythedomesticmarket,butalsotheinternationalmarket.InternationalmarketingisaninevitabletrendofChineseenterprisestoachievetheinternationalizationandadapttotheeconomicglobalization,althoughcomparedwithdomesticmarketing,internationalmarketinghasmuchmoredifficulti
5、esandhigherriskandtheprogramisalsomorecomplex.ThethesisstudiesFPCBcompany'smarketingbottlenecks,analyzestheclientarea,theproportionofsales,andthesalesgrowthandprofitability.ComparedwiththerapiddevelopmentofFPCBcompanyoverthepastfewyears,thethesisanalyzesandsummarizesfactorswhichaffe
6、ctthecompany'shigh-speeddevelopmentandmaintainhighprofitslevelfromtheperspectiveofmarketing.AndalsoexploretheproblemsexistingincurrentFPCBcompanymarketdevelopment,andputforwardaprogramtodevelopoverseasmarketsinordertosolvethepresentpredicamentbyusingthemarketingtheory.Thestudynotonl
7、yisvaluabletoFPCBcompanymarketdevelopment,butalsoisthefurtherdevelopmentofthecurrentmarketingtheorywhichoffersacertainreferencetothesameindustry.KeyWords:overseamarket,entrymodel,globalization,competing,development,profitii摘要伴随着我国国际化的步伐加快，企业发展亟需融入国际市场。企业的发展与生存不仅需要国内市场，也迫切需要开拓国际市场，加入
8、世界经济的体系。努力开拓国际市场,进行
