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ID:50196215
大小:11.18 MB
页数:123页
时间:2020-03-05
《清代书业广告研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、来审视前清与晚清、明代与清代书业广告之异同,并分析清代书业广告对当今的启示,具有鲜明的现实意义。关键词;清化书化广告nABSTRACTTheQingDynastyisanepitomizingperiodofbookindustryadvertisementinancienttimes,whoseadvertisingarefarabovetheformerdnastiesbothi打contentandi打forms
2、.AsstematicstudoftheyyyQinDnastbookindustradvertisementshasrofoundsinificancegyyypgacademicallculturallandracticall.Thisaerconsi巧sofsixarts.Iny,ypypppordertoseeasementofawholeitarticularlanalsestheing,pyyQgDyn
3、astybookindustryadvertisementsfrombackgrounds,media,content,skillsandcharac化ristics打veasectstakinadvantaesofthetheoriesinp,ggpublishingscience,communicationscience,advertisementscience,advertisincommunicationscienceandhis
4、tor.gyThefirstartmainlstatesthesinificanceandinnovationofthepygselectedtoicandreviewsthedomesticresearchstatus.Thesecondartp,p""analysesitsboominbackroundsfromcommercialadvertisementsgg,""""bookindustryandcorihtl
5、awthreedimensions.Thethirdartpygps巧ematicallintroducesitsmediaformsmainlrintmediaincludinyy(yp),gbooks,newspapersandmagazines.Booksaretraditionalmedia,while"newsapersandmaazinesaremassmediaresectiveltakinthepg,pyg"
6、""HunanNewspaperand化eXinmi打SeriesNewspaperasanexample.Thefourthartclassifiesitsadvertisincontentonamacrolevelnamelpg,y""""""ublishininformationroductcharacteristicsmarketreheatinpg,p,pg""andcontributionssolicitin.Each
7、artisfullcateorizedandgpygdemonstrated.Thefifthpart,basedon也etheoriesinrelevantsubjects,""utsforwardfouradvertisinskills.Theareapealskillspgyp,"""""stimulationskillscelebritadvertisinskillsandcoriht,yg,pyg"rot;ection
8、skills.Inthiswaitsromotionskillsareexecutedsuerbl.py,ppyIllThesixthartisthesublimationartofthearticle.Firstofall,fromthepp""""perspectiveofnarrationandmedium,ithighlysummarizesthe,characteristicsoftheinDnastbo
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