企业社会责任、声誉资本与竞争力的关系研究.pdf

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1、ABSTRACTcorporatecompetitivenesssignificantlycorrelated.Therefore,thisarticlefromtherelationshipbetweenCSRandcorporateReputationCapitalandEnterpriseCompetitiveness,theanalysisofReputationalCapitalintermediaryroleofCorporateSocialResponsibilityandcorporatec

2、ompetitiveness.Thelastparagraphofthethesisisfocusedontheanalysisofthestudyresults，aswellasthepromotionofCorporateSocialResponsibilityandenhancecorporateReputationCapitalproposals.Visible,goodCorporateSocialResponsibilityperformanceandthushaveapositiveimpac

3、tonthecompetitivenessofenterprisesbyenhancingcorporateReputationCapital,socompaniesshouldtaketheinitiativetoCorporateSocialResponsibilityandstrivetomaintainagoodReputationCapital,therebyenhancingthelevelofcompetitivenessofenterprises.KeyWords:CorporateSoci

4、alResponsibility;ReputationalCapital;competitiveness;thefoodindustry;intermediaryroleV目录目录第一章绪论............................................................................................................................11.1研究背景和问题的提出.......................

5、.....................................................................11.1.1研究背景..........................................................................................................11.1.2问题提出.............................................................

6、.............................................21.2研究意义....................................................................................................................31.2.1理论意义.............................................................................

7、.............................31.2.2现实意义..........................................................................................................31.3研究设计框架.....................................................................................................

8、.......31.3.1研究方法..........................................................................................................41.3.2研究的创新点.........................................................................