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1、英文摘要Subject：ResearchonthemarketingeffectofmobileAPPbasedontheE-commerceSpeciality:ManagementScience-and-EngineeriiigName:XuKesu(signature)一_Instructor:MaXlngtian(signature)AAbstractWiththetransferofthenetworkfromPCStosmartphones,tabletsandotherportableterminal�aswellastherapiddev
2、elopmentofmobileInternet,theAPPasanimportantapplication,haspenetratedintoallaspectsoflives,mobileAppasanimportantplatformofe-commerce，thedevelopmenthasbeenfasterthanthetraditionalwebandWAPside,wirelessnetworkmarketing，representedbyAPPmarketing,ofwhichtheproportionoflargerandlarge
3、rintheenterprisemarketingmethods.Buthowtoconsiderthestrategyofthemarketingeffect,andhowtocarryoutperformanceevaluation,thisresearchisstillintheexplorationperiod.Atpresent,theevaluationofmarketingstrategymobileAPPundertheelectroniccommerceenvironmenteffect,couldhelpenterprisetopla
4、ytheroleofthemobilenetwork�improvethemarketinglevelandeconomicbenefitsofenterprises.First,thisarticlefirstsystematicanalysisofthemobileAPPmarketingconcepts,characteristics,developmentstatusandapplicationmodel,discussestheprofitmodelofmobileAPPaswellastheproblemsexistinginthemarke
5、tingprocess,toprovidesomereferencefortheenterprise.Followedbyusingthemethodofobservationandqualitativeanalysismethod,todeterminethesocialbenefit,themarketingeffectandeconomicbenefitthreefirst-levelindicatorsand14secondaryindicators,tobuildamobileAPPmarketingeffectevaluationsystem
6、�usingtheanalytichierarchyprocess(AHP)todeterminetheindexweight,useoffuzzycomprehensiveevaluationmethodtobuildmodelandevaluation.Finally,basedonBFTLcompany,mobileAPPempiricalanalysisofthemarketingeffectontheelectroniccommerce.Withtheresearchinthispaper,themarketscale,customerscal
7、e,implementationstrategyandmarketingeffectivenessoftheAPPmarketingcanbereachedbythedifferentpeopleontheindustrychain.Meanwhile,differentpeopleontheindustrychaincanknowthepromisingdevelopmentoftheAPPmarketingbetterandmakesomepreparationforit.Theresearchinthispapercanprovidesomeref
8、erencefortheperspectivepeople.英文摘要Throug
