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1、ResearchonthedevelopstrategyofChineseshippingbrokerindustrybasisSWOTanalysis摘要中国的海运服务以其供给量大，需求量大，是我国服务贸易的重要组成部分。加上一带一路的推进，上海等自贸区的相继建立，为发展我国海运服务贸易提供了良好的契机。本文选取了干散货海运经纪行业作为研究对象，整体上分析了该行业的定义，特点以及对促进我国海运服务贸易的重要意义。运用SWOT分析法进行定性分析，具体分析了我国干散货海运经纪行业的优势、劣势、机遇以及威胁，并结合
2、VHP层次分析法进行定量分析，确立了我国在干散货海运经纪行业应采取积极争取型战略，利用自身在国际地位，船舶运力，造船能力等方面的优势来弥补政策不健全，人才短缺等问题。通过提高该海运服务行业的国际竞争力与市场份额，为我国海运服务贸易的发展提供有益的借鉴。关键词：服务贸易，干散货海运经纪，SWOT分析法，VHP层次分析法IAbstractChina’sshippingservicesbecauseofitshugesupplyanddemand,isanimportantcomponentofChina'sserv
3、icetrade.Plusnewpolicyof“onebelt,oneroad”andtheestablishmentofShanghaiFreeTradeZone,provideagoodopportunityforthedevelopmentofourmaritimetransportservicetrade.Thisthesisselectsthedrybulkshippingbrokingindustryastheresearchobject,givetheoverallanalysisofthede
4、finitionoftheindustry,thecharacteristicsandtheimportantmeaningtopromoteourmaritimetransportservicetrade.AlsouseSWOTmethodforqualitativeanalysis,concreteanalysisofChina'sdrybulkshippingbrokeringindustry’sstrengths,weaknesses,opportunitiesandthreats,andcombine
5、dwiththeVHPanalysismethodforquantitativeanalysis.Gettheconclusionthatourcountryshouldadoptpositivestrategyindrybulkshippingbrokeringindustry.Totaketheadvantageslikeowninternationalstatus,shipvolume,theshipbuildingcapacity,etctoovercomethedisadvantageslikeimp
6、erfectpolicy,lackprofessionalpeopleforthisindustryetc.Byimprovingtheinternationalcompetitivenessandmarketshareoftheshippingserviceindustry,togivemoregoodexperiencestoimprovethelevelofshippingservicetradeofourcountry.Keywords:Servicetrade,drybulkshippingbroki
7、ngindustry,SWOTanalysis,VHPanalysisII目录第一章导论........................................................................................................11.1选题背景、写作目的和意义........................................................................11.1.1问题的提出...........
8、.....................................................................................................11.1.2开展我国海运经纪行业战略研究的必要性.............................................................11.1.3选择
