英语高三新人教版选修九：Unit 5教案【第2、3课时】.doc

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1、英语高三新人教版选修九：Unit5教案【第2、3课时】Period2and3HowAdvertisingWorksStep1Scanthetext.Beforestudentsreadthetext,askthemtosurveythetextbylookingattheheadingsofsection.Predictthecontent.Step2DetailreadingReadthepassagecarefullyandmakeanoutline.Part1(Para1)IntroductionPart2(Para2)Wha

2、tisanad?Part3(Para3-7)Howdoadvertisersmakeeffectiveads?Part4(para8-9)Howeffectiveareads?HowAdvertisingWorksuIntroductionWeareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)Wheredoadsappear?3)Whyweneedtounderstandhowadvertisingworks?uWhatisanad?1)Definition(amess

3、ageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,individuals,organizations,associations)uHowdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(ho

4、pes,dreams,emotions,desires…)3)Useasuitablemedium(cost,media)uHoweffectiveareads?1)Whenthereisaneedfortheproduct2)IfthetargetaudienceisexposedtoadsconstantlyStep3LanguagepointsStep4HomeworkMakeupanadvertisementforaproduct(includingaslogan,thespokesman/spokeswomanandthe

5、wholeprocedure.*******************全单元教学要求概论************Unit5InsideadvertisingTeachingaimsanddemands类别课程标准要求掌握的项目话题Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols词汇Billboardcasualgarmentadvertiseradvertinformassociationtargetbasistech

6、niquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccoban

7、promoteimmoraldecentethicsoffendingbewareconsumertrustworthyTurn…intofitin(to)relyonhavenousefor功能表达不同观点(Expressingdifferentviewsofanargument)Youarequiteright.I’mafraidIcan’tacceptthat.Iquiteagreewithyou.Iwouldn’tsaythat.Ithinkso,too.Notreally.Iseeyourpoint,but….That’s

8、nothowIseeit.That’sridiculous.I’mafraidIhaveadifferentopinion.Notatall.Noproblem.Noway.语法复习宾语补足语(TheObjectComplement)