英语高三新人教版选修九：Unit 5教案【ReadingII】.doc

《英语高三新人教版选修九：Unit 5教案【ReadingII】.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、英语高三新人教版选修九：Unit5教案【ReadingII】Unit5InsideadvertisingReadingII---教案AimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTProceduresI.WarmingupbyseeinglookingataphotoofradioadvertisementHello,class.Lookatthisphoto.ItisoneoftheCocaColaRadioAdvertisementTapes.Thisoneisentitl

2、edCokeisIt!TheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.II.ReadingGotopage48andreadthetextKEPPINGADVERTISERSHONEST.Readthepassageandhelpthestudents

3、tounderstandthepassagebyansweringthequestions:1.Inwhatfourwayscanconsumersbeprotectedfromfalse,misleadingorunethicaladvertising?①Bymakinglaws;②toformadvertisingorganizationstofollowtherules;③governmentorganizationstoexaminecomplaintsaboutads;④theconsumersareresponsibleforc

4、heckingtheproductbeforebuying2.Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?Why?Variousanswers3.Whydosomeschoolsteachtheirstudentsaboutadvertising?Whatisyouropinionofthisidea?Variousanswers4.DoyouknowifChinahasanorganizationtowhichcitizenscancomplainiftheyseean

5、advertisementtheybelieveiswrong?Ifyoudon’tknow,howcanyoufindout?Variousanswers