欢迎来到天天文库
浏览记录
ID:50185376
大小:323.18 KB
页数:2页
时间:2020-03-06
《英语高三新人教版选修九:Unit 5教案【ReadingII】.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、英语高三新人教版选修九:Unit5教案【ReadingII】Unit5InsideadvertisingReadingII---教案AimsTohelpstudentsreadthepassageKEPPINGADVERTISERSHONESTProceduresI.WarmingupbyseeinglookingataphotoofradioadvertisementHello,class.Lookatthisphoto.ItisoneoftheCocaColaRadioAdvertisementTapes.Thisoneisentitl
2、edCokeisIt!TheseCocaColaAdvertisingTapes,RadioAdsarefrom1980's.TheyarePreparedbyMcCabb-EricksonaspartoftheCokeisit!advertisingcampaign.YouseeradioadvertisinghasalonghistoryintheWest.II.ReadingGotopage48andreadthetextKEPPINGADVERTISERSHONEST.Readthepassageandhelpthestudents
3、tounderstandthepassagebyansweringthequestions:1.Inwhatfourwayscanconsumersbeprotectedfromfalse,misleadingorunethicaladvertising?①Bymakinglaws;②toformadvertisingorganizationstofollowtherules;③governmentorganizationstoexaminecomplaintsaboutads;④theconsumersareresponsibleforc
4、heckingtheproductbeforebuying2.Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?Why?Variousanswers3.Whydosomeschoolsteachtheirstudentsaboutadvertising?Whatisyouropinionofthisidea?Variousanswers4.DoyouknowifChinahasanorganizationtowhichcitizenscancomplainiftheyseean
5、advertisementtheybelieveiswrong?Ifyoudon’tknow,howcanyoufindout?Variousanswers
此文档下载收益归作者所有