一汽轿车公司海外经销商培训管理方案研究.pdf

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1、目录摘要............................................................................................................IABSTRACT.............................................................................................II第1章绪论.....................................

2、........................................................11.1选题背景及意义............................................................................11.1.1选题背景.................................................................................11.1.2选题意义..............

3、...................................................................21.2研究内容与研究方法....................................................................41.2.1研究内容.................................................................................41.2.2研究方法.........

4、........................................................................4第2章基本概念及理论综述.................................................................62.1基本概念........................................................................................62.1.1培训....

5、.....................................................................................62.1.2培训体系.................................................................................62.1.3海外经销商.......................................................................

6、......62.2理论综述........................................................................................72.2.1国外培训理论综述.................................................................72.2.2国内培训理论综述...............................................................

7、..92.2.3在线教育...............................................................................102.2.4中国汽车行业经销商培训的发展趋势..................................11第3章一汽轿车海外经销商培训管理现状及问题分析.....................153.1一汽轿车公司海外渠道发展现状.............................................

8、...153.2一汽轿车公司海外培训运营管理情况现状................................163.2.1组织机构.................................................................................163.2.2人员配备情况...............................