中国一汽集团公司轿车战略管理研究

中国一汽集团公司轿车战略管理研究

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时间:2019-05-10

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1、湖南大学硕士学位论文中国一汽集团公司轿车战略管理研究姓名:黄波申请学位级别:硕士专业:工商管理(MBA)指导教师:曾德明20040508主里=垒叁里坌塑堑兰些坠篁堡竺窒AbstractThedevelopmentofFAWconsequentiallycallsforstrategicmanagement.Beingabigstate—owned—enterprise,FAWhasaccumulatedsomestrengthandfacedsomeproblemsthroughfifty-yeardevelopment.Andnow,havingachancetomee

2、tbigexpansionmarketandfacingthethreatofseverecompetence,howtoholdthechancetomakedevelopmentanddefeatthethreatisakeyquestionthatFAWhastoanswer.TheaimandmeaningofthisassayistogiveareferenceonbuildinganoperativeandsuitablestrategicmanagementframeworkinordertohelpFAWrealizestrategicobjeetsthr

3、oughtheanalysisofthenowadaysstrategicmanagementtheoryandthefuturedevelopmentofthetheory,basedontheFAW’SfactsandthecharacterofChineseautoindustry.Theintegratedstrategicmanagementwouldincludethewholeprocessofstrategymaking,choosing,implementationandcontrolling.Thestrategyismadebasedonthecom

4、petitionanalysisaccordingtotheeconomy,politics,technology,industryenvironment,theenterpriseontheconcentration,demandandprogressintheindustry.Thecompetitionabilityandtheinformationofthemaincompetitorarealsothefactorthatmustbeconsideredinstrategymaking.Atthesanletime,weshouldalsoconsiderFAW

5、’SresourcesandcompetitionabilitythroughSWOTwayinstrategymaking.BasedontheFAW’Smateriality,all—aroundstrategymodeshouldbetaken,thatistosay,indifferentpartFAWshouldtakecost—leadershipstrategy,differentiationstrategyorfocusstrategyinordertobeefficientandeffective,Thesethreestrategiesservethe

6、developmentofenterpriseandthegrowthofthecompetencefromdifferentdirections.Afterthestrategyhasbeenmade,theyshouldbeevaluatedandselected.Thestrategyhasbeenevaluatedonitscoherence,efficiency,rationality,businessriskandtheattractiontotherelativemeninthisassay.Duringtheprocessofstrategyimpleme

7、ntation,throughorganizationadjustment,resourcesdistributionandbuildingobjectandplanmanagementproject,FAWwillguaranteetheimplementationofstrategy.Basedontheanalysisandresearchoftheimplementationmode,theassaywillselecttheproperimplementationmodeforFAW.Strategycontroli

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