中国一汽集团公司轿车战略管理研究

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1、湖南大学硕士学位论文中国一汽集团公司轿车战略管理研究姓名：黄波申请学位级别：硕士专业：工商管理（MBA）指导教师：曾德明20040508主里=垒叁里坌塑堑兰些坠篁堡竺窒AbstractThedevelopmentofFAWconsequentiallycallsforstrategicmanagement．Beingabigstate—owned—enterprise，FAWhasaccumulatedsomestrengthandfacedsomeproblemsthroughfifty-yeardevelopment．Andnow,havingachancetomee

2、tbigexpansionmarketandfacingthethreatofseverecompetence，howtoholdthechancetomakedevelopmentanddefeatthethreatisakeyquestionthatFAWhastoanswer．TheaimandmeaningofthisassayistogiveareferenceonbuildinganoperativeandsuitablestrategicmanagementframeworkinordertohelpFAWrealizestrategicobjeetsthr

3、oughtheanalysisofthenowadaysstrategicmanagementtheoryandthefuturedevelopmentofthetheory,basedontheFAW’SfactsandthecharacterofChineseautoindustry．Theintegratedstrategicmanagementwouldincludethewholeprocessofstrategymaking，choosing，implementationandcontrolling．Thestrategyismadebasedonthecom

4、petitionanalysisaccordingtotheeconomy，politics，technology,industryenvironment，theenterpriseontheconcentration，demandandprogressintheindustry．Thecompetitionabilityandtheinformationofthemaincompetitorarealsothefactorthatmustbeconsideredinstrategymaking．Atthesanletime，weshouldalsoconsiderFAW

5、’SresourcesandcompetitionabilitythroughSWOTwayinstrategymaking．BasedontheFAW’Smateriality，all—aroundstrategymodeshouldbetaken，thatistosay，indifferentpartFAWshouldtakecost—leadershipstrategy，differentiationstrategyorfocusstrategyinordertobeefficientandeffective，Thesethreestrategiesservethe

6、developmentofenterpriseandthegrowthofthecompetencefromdifferentdirections．Afterthestrategyhasbeenmade，theyshouldbeevaluatedandselected．Thestrategyhasbeenevaluatedonitscoherence，efficiency,rationality,businessriskandtheattractiontotherelativemeninthisassay．Duringtheprocessofstrategyimpleme

7、ntation，throughorganizationadjustment，resourcesdistributionandbuildingobjectandplanmanagementproject，FAWwillguaranteetheimplementationofstrategy．Basedontheanalysisandresearchoftheimplementationmode，theassaywillselecttheproperimplementationmodeforFAW．Strategycontroli