一汽轿车公司海外经销商培训管理方案研究

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1、一汽轿车公司海外经销商培训管理方案研究theResearchofTrainingManagementProjectofFAWCarCompanyOverseasDealers作者姓名：牟天彤专业名称：工商管理指导教师：于宝君学位类别：硕士研究生答辩日期：2015年5月31日目录摘要............................................................................................................IABSTRACT.....

2、........................................................................................II第1章绪论.............................................................................................11.1选题背景及意义................................................................

3、............11.1.1选题背景.................................................................................11.1.2选题意义.................................................................................21.2研究内容与研究方法........................................................

4、............41.2.1研究内容.................................................................................41.2.2研究方法.................................................................................4第2章基本概念及理论综述........................................................

5、.........62.1基本概念........................................................................................62.1.1培训.........................................................................................62.1.2培训体系...................................................

6、..............................62.1.3海外经销商.............................................................................62.2理论综述........................................................................................72.2.1国外培训理论综述...................................

7、..............................72.2.2国内培训理论综述.................................................................92.2.3在线教育...............................................................................102.2.4中国汽车行业经销商培训的发展趋势..................................11第3章一汽轿

8、车海外经销商培训管理现状及问题分析.....................153.1一汽轿车公司海外渠道发展现状................................................153.2一汽轿车公司海外培训运营管理情况现状...............................