资源描述:
《不同市场形态下移动通信行业的营销组合策略研究——以GZ移动公司为例.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractAbstractAsthesocialeconomicorganizations,enterprisescarryoutmarketingactivitiesinthecertainsocialenvironment.Suchsocialconditionscanaffectmarketingactivitiesfromdifferentaspects.Inordertostudytheinfluenceofsocialenvironmentalconditionsonmarketingactivities,weemploytheoreticalknowledgeonmark
2、etingcombinations,accordingtotheanalysisofthemarketenvironmentinGZmobilecommunicationmarketstartingfromfivedifferentmarketformssuchasurbanareas,rural-urbancontinuum,newtypecountries,traditionalcountriesandconstructionplantandthedeconstructionofdifferentmarketforminmobilecommunicationenterprisesusin
3、gmarketingcombinedstrategy,wecomeupwithaconclusion:becauseoftheobviousdifferencesbetweenusers`consumptivecharacteristicsanddemandcharacteristicscausingbyvariousmarketforms,Mobiletelecomcarrierdevelopdifferentcombinationsofbusinessandproductsaimingatdifferentdemandsofclientsaccordingtothesubdivision
4、onthestudyandneedofthetargetmarket,providevariousbusinessapplications,fitindividualneedsondifferenttargetobjects,providepointedmobileservicesofdiscriminatory,variousformsandindividuation.Theorganicbondsbetweenmarketcombinationtheoryandmarketformscanmakethemarketactivitiesachievingmaximalexpectedeff
5、ect.Onlyinspecificanalyzingdifferentmarketformsandusing4P+4Ctheoryreasonablycanthemarketactivitiesbecrownedwithcompletesuccess.Recentyears,GZmobileoperatorusemarketcombinationtheoryasguidance,devotethemselvestotheinnovationofmarketmodel,enlargemarketdevelopmentandtheintegratedforceonmarketnetwork.U
6、nderthesecircumstances,thearticlebaseonthistheory,deconstructGZmobile`smarketstrategy,hopetoprovidesomereferencevalueonthismodel`sspread.Keywords:mobilecommunication;marketform;marketcombinationstrategy目录目录摘要...........................................................................................
7、.............IAbstract...................................................................................................II第一章绪论..............................................................................