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1、STUDYONDESIGNOFTHECARTOONIMAGEINTHEBRANDOFCHILDRENGARMENTAbstractAsaspecialsymboloftheimageintheanimationindustry,thecartoonimagehasbeenmoreandmoreappliedtothecategoryofthechildren’sclassbrand.Thisnotonlymeetthechildren’sdemandsofconsumptionpsychology,it
2、’smorebeneficialtothebrandimagemarketingandGreat-leap-forwarddevelopmentofChina’scartoonindustry.Atthesametime,withthehelpofcartoonimage’sinfluence,theindustrycouldbebettertoshapethebrandimage,toprominentthedifferencesofsimilarproducts,andalsoprovidesfor
3、thebroaderspreadingwaytocartoonimage’sdissemination,andthegreathelptopromoteChina’sculturaloriginalityindustry’ssoftpower.Brandisakindofcommercialculturephenomenonthatisaproductofthecommodityeconomydevelopmenttoacertainstage.Children'sclothingindustryisa
4、sunriseindustryofgarmentindustryinourcountry,inrecentlychildren'sclothingconsumptionmarketcontinuedrapidgrowth,consumerdemandforchildren'swearischangedtheneedsofbasicpracticalgraduallyturnedtotheemotionallevel,thechangeofconsumptionideamakeschildren'sclo
5、thingindustryintotheeraofbrandcompetition.Howtowininthefiercecompetitioninthechildren'sclothing?It’sbasedonthemarketdependsonthechildren'sclothingbranddesignlevelandefficiency,efficientdesignprocessistheguaranteeofchildren'swearbrandstrongcompetitiveness
6、solidbacking.Usingorcreatingcartoonworks,makesimilartotheirownclothingbrandcultureofenterpriseculturetocustomersforeffectivemarketingcommunications,cartoonimageasabrandambassadorordesignelementsaremoreandmorechildren'sclothingcompanyasthedevelopmentdirec
7、tionofbrandinnovationandmarketing.Asanemotionalappeal,thethesistakethechildrentothegroupcharacteristicsandconsumerpsychology,throughtheanalysisofchildren'sclothingproductsonthemarketresearch,discussestheapplicationofcartoonimagedesigninchildren'swearbran
8、dinChina.Toalargenumberofliteratureanddataasthetheoreticalfoundationsofthethesis,thecartoonimageoftheIIdefinition,characteristicsandcurrentsituationofchildren'swearbrandinthemarketinChinahavemadeamorecomprehensiveoverview,
