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ID:32048545
大小:2.66 MB
页数:59页
时间:2019-01-31
《动漫形象在服装品牌推广中的应用分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TheappliedresearchofanimationcharacterinclothingbrandpromotionAbstractAnimationcharacterisbasedonpeople’Sreallifeconstrainedwithinthesocialcollectiveconsciousness.ItcartexperienceanditiSexpresspersonificationandembodyconsciousnessandwill.Meanwhile,animationcharacteriswidelva
2、cceptedwithitsmoderatelyexaggeratedimageandconnotation.Therefore,itisusedinthespreadingprocess,itnotonlyhasthefunctionofinformationdelivery,butalsopossessesmanyadvantageswhichcannotbeacquiredbyhumanbeing.Astheinformationtransmissionisincreasinglymassive,signifying,accuratean
3、dhumanizing.Becauseofthecheapprice,nearly-prefectimageandplasticityofanimationcharacter,peoplearemoreandmoreawareofthegreatpotentialexistingintransmissionindustryincludingthebrandpromotion.Thus,animationcharacterhasbeenwidelyusedinvariousfieldssuchasclothingindustrywithinade
4、cade.BasedonChina’Sspecialdevelopingprocess,theapplicationanddevelopmentofanimationcharacterinclothingbrandisratherslow.Insuchtwomajorstagesastheestablishmentofbrand,designofclothingandthepromotionofbrand,animationcharacterhasexperiencedtheprocessfrommonotonousfigureorsignto
5、theapplicationofthespecificmarketingstrategies.Theapplicationcoveragehasalsodevelopedfromthepatternofmainlychildrenclothessupplementedbyadultdressingtothatofall-agedgroups.Intermsoftheapplicationobjective,italsohasmovedfromtheincreaseofshort·termrevenuetotheimprovementofthew
6、holebrandimageandfinallymaintainsthecompletely-newbrandpowerbyusinganimationcharacter.Onthewhole,China’Sanimationcharacterapplicationofbrandpromotioninclothingindustryisbasicallyinlinewiththemarket.Itgraduallywalkedthroughthreemainstages,thatis,simpledecorativepromotionofani
7、mationcharacter,soliddevelopmentoforiginalproducedimage,compoundingthewhole.storywarrantandmulti-layerpopularization,makingitmoreestablishedandabundant.Atthesametime,Ithink,animationcharacterinthepromotionoftheclothingdesignshouldnotonlybedevelopedandappliedsolidly,butalsosh
8、ouldmakethepromotionactivitiesmorevariousandabundant.Besides,theanimationch
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