资源描述:
《动漫形象在我国童装品牌中的设计运用.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、STUDYONDESIGNOFTHECARTOONIMAGEINTHEBRANDOFCHILDRENGARMENTAbstractAsaspecialsymboloftheimageintheanimationindustry,thecartoonimagehasbeenmoreandmoreappliedtothecategoryofthechildren’sclassbrand.Thisnotonlymeetthechildren’sdemandsofconsumptionpsychology,it
2、’smorebeneficialtothebrandimagemarketingandGreat-leap-forwarddevelopmentofChina’scartoonindustry.Atthesametime,withthehelpofcartoonimage’sinfluence,theindustrycouldbebettertoshapethebrandimage,toprominentthedifferencesofsimilarproducts,andalsoprovidesfor
3、thebroaderspreadingwaytocartoonimage’sdissemination,andthegreathelptopromoteChina’sculturaloriginalityindustry’ssoftpower.Brandisakindofcommercialculturephenomenonthatisaproductofthecommodityeconomydevelopmenttoacertainstage.Children'sclothingindustryisa
4、sunriseindustryofgarmentindustryinourcountry,inrecentlychildren'sclothingconsumptionmarketcontinuedrapidgrowth,consumerdemandforchildren'swearischangedtheneedsofbasicpracticalgraduallyturnedtotheemotionallevel,thechangeofconsumptionideamakeschildren'sclo
5、thingindustryintotheeraofbrandcompetition.Howtowininthefiercecompetitioninthechildren'sclothing?It’sbasedonthemarketdependsonthechildren'sclothingbranddesignlevelandefficiency,efficientdesignprocessistheguaranteeofchildren'swearbrandstrongcompetitiveness
6、solidbacking.Usingorcreatingcartoonworks,makesimilartotheirownclothingbrandcultureofenterpriseculturetocustomersforeffectivemarketingcommunications,cartoonimageasabrandambassadorordesignelementsaremoreandmorechildren'sclothingcompanyasthedevelopmentdirec
7、tionofbrandinnovationandmarketing.Asanemotionalappeal,thethesistakethechildrentothegroupcharacteristicsandconsumerpsychology,throughtheanalysisofchildren'sclothingproductsonthemarketresearch,discussestheapplicationofcartoonimagedesigninchildren'swearbran
8、dinChina.Toalargenumberofliteratureanddataasthetheoreticalfoundationsofthethesis,thecartoonimageoftheIIdefinition,characteristicsandcurrentsituationofchildren'swearbrandinthemarketinChinahavemadeamorecomprehensiveoverview,