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ID:50161149
大小:9.11 MB
页数:73页
时间:2020-03-04
《中小成本电影微营销研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、是挖掘传播潜力进行立体他营销;H是利用平台资源打造电影品牌。关键词:中小成本电影;电影营销;微营销IIAbstractThereusedtobetwomaorroblemsassociatedwiththemarketinjpgof-ovenecksandlowbudgetmies:化efinancialbottlthechannelbot--tleneck.Unlikebibudetmoviesthelowbudgetonesusualllackgg,yofhea
2、vinvestmentwhichmakesthemunabletolaunchalarey,gadvertisincamainor1:0ursueavarietofmarketinchannels.gpgpygTheraidladvancingInternetandnewmediahavebecomeanpylii化oandhiimortantatformformovieadvertsne..WeWeChat.Tsppg,g""newro-me化odof
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7、eient()ppygIIIadvertisingmethodbasedonthespreadingcharacteristicsofinformation;2exploitintheotentialofadvertisininordertolauncha()gpg-dthreeimensionalmarketin3makinthebestuseoftheInternetg;()gresourcestoestablishafilmbrand.word--
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