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1、ReadersNewarmysocialmarketing-orientedIntroductionAbstractHistoryMarketingstrategyExperienceofsuccessAbstractSinceithasbeenfoundedinApril1981,thereaderalwayspursuithighgrade,highquality,highstandard,wonthefavorofmanypeople,beknownas‘Chinesemindreader’.itadaptstothedevelopmentofsociety.Accordi
2、ngtostatistics,themagazinehascontinuedformanyyearsintheNationalJournalrankedfirstinmonthlycirculation.HistoryStart-up(1981～1984)Originalnamewasreader’sdigest,firsttointroducewesterncultureandadvancedthinking.Developmentperiod(1985～1989)Diglife,showhumannatureanddeepthejournalGrowingperiod(199
3、0～1999)Proposetheslogan‘Closetothetime,tothelife,tothereader’Sustainabledevelopment(after2000)Usingitsownbrandtoexpand,marketsharerisingMarketingstrategyImprovingreaders’satisfactiontheestablishmentofcomplaintandsuggestionsystemthesurveyofreaders’satisfactionandfindoutthereasonsAttentiontothe
4、lossofthereaders,analysisthefactorsofitselforreadersthemselves2.AttractnewreadersandmaintainoldcustomerInordertoincreasethemonthlysalesofthejournal,itneedstospendalotoftime,human,andmoneytofindnewreaders.Thenmarketersshouldserviceforthereaders.Builduptheplanofmarketing-orientedWhenmagazineage
5、ncymakesmarketingproposes,SWOTanalyzemustbeseenasthefirststep.EvaluatingtheStrength、Weakness、Opportunities、andThreatsofthejournaltoreflectallkindsofinformation.MakesureofyourrecentgoalMakeavailablestrategyExpandthecontentOwingtothelimitofhuman,moneyandspecialize,itisneededtofindstrategicallie
6、sandusealliancepolicy，findsomealliestoexpandperiodicals.ExperienceofsuccessMeetthereaders’requirementsdynamicallyHigh-qualityserviceandlowpriceConvenientwayofbuyingandpromotionConcerningsocialdevelopmentandcontaininghumanismcareConcerningsocialdevelopmentandcontaininghumanismcareTestimonials‘
7、Readers’insistsrightvalues.Asaresult,ittakesmagazine,readers,societyintoaccount,thesameastheresponsibilityamongenterprise,customer,society.Asanoutstandingrepresentativeofindustrialjournals,‘Readers’issocialmarketing-orientednewarmyinculturein
