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1、ReadersNewarmysocialmarketing-orientedIntroductionAbstractHistoryMarketingstrategyExperienceofsuccessAbstractSinceithasbeenfoundedinApril1981,thereaderalwayspursuithighgrade,highquality,highstandard,wonthefavorofmanypeople,beknownas‘Chinesemindreader’.itadaptstothede
2、velopmentofsociety.Accordingtostatistics,themagazinehascontinuedformanyyearsintheNationalJournalrankedfirstinmonthlycirculation.HistoryStart-up(1981～1984)Originalnamewasreader’sdigest,firsttointroducewesterncultureandadvancedthinking.Developmentperiod(1985～1989)Digli
3、fe,showhumannatureanddeepthejournalGrowingperiod(1990～1999)Proposetheslogan‘Closetothetime,tothelife,tothereader’Sustainabledevelopment(after2000)Usingitsownbrandtoexpand,marketsharerisingMarketingstrategyImprovingreaders’satisfactiontheestablishmentofcomplaintandsug
4、gestionsystemthesurveyofreaders’satisfactionandfindoutthereasonsAttentiontothelossofthereaders,analysisthefactorsofitselforreadersthemselves2.AttractnewreadersandmaintainoldcustomerInordertoincreasethemonthlysalesofthejournal,itneedstospendalotoftime,human,andmoneyto
5、findnewreaders.Thenmarketersshouldserviceforthereaders.Builduptheplanofmarketing-orientedWhenmagazineagencymakesmarketingproposes,SWOTanalyzemustbeseenasthefirststep.EvaluatingtheStrength、Weakness、Opportunities、andThreatsofthejournaltoreflectallkindsofinformation.Mak
6、esureofyourrecentgoalMakeavailablestrategyExpandthecontentOwingtothelimitofhuman,moneyandspecialize,itisneededtofindstrategicalliesandusealliancepolicy，findsomealliestoexpandperiodicals.ExperienceofsuccessMeetthereaders’requirementsdynamicallyHigh-qualityserviceandlo
7、wpriceConvenientwayofbuyingandpromotionConcerningsocialdevelopmentandcontaininghumanismcareConcerningsocialdevelopmentandcontaininghumanismcareTestimonials‘Readers’insistsrightvalues.Asaresult,ittakesmagazine,readers,societyintoaccount,thesameastheresponsibilityamong
8、enterprise,customer,society.Asanoutstandingrepresentativeofindustrialjournals,‘Readers’issocialmarketing-orientednewarmyinculturein
