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ID:50092203
大小:1.00 MB
页数:93页
时间:2020-03-04
《国际商务英语口语实训课件Module7.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、WorkshopofInternationalBusinessSpokenEnglishModule7.1Pre-exhibitionModule7.2AttendingtheExhibitionModule7.3AftertheExhibitionModule7ExhibitionServiceModule7ExhibitionServiceAdvertisingmaybedescribedasthescienceofarrestinghumanintelligencelongenoughtogetmoneyfromit.—LeacockStephen,CanadianeconomistT
2、heconsumerisn’tamoron;sheisyourwife.Youinsultherintelligenceifyouassumethatameresloganandafewvapidadjectiveswillpersuadehertobuyanything.—DavikOgilvy,AmericanadvertisementmanagerModule7ExhibitionService●Learntodoreceptionatthehall●Learnhowtocommunicatewithcustomerswhenattendingtradefair●Learntotalk
3、aboutexhibitiondetails●LearntoacquiresomeinformationfrompotentialcustomersLearningObjectivesModule7ExhibitionServiceAtradefair(tradeshow,tradeexhibitionorexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexam
4、inerecentmarkettrendsandopportunities.Tradefairsofteninvolveaconsiderablemarketinginvestmenttoparticipatingcompanies.Costsincludespacerental,designandconstructionoftradeshowdisplays,telecommunicationsandnetworking,travel,accommodations,andpromotionalliteratureanditemstogivetoattendees.BackgroundInf
5、ormationModule7ExhibitionServiceInaddition,costsareincurredattheshowforservicesuchaselectricalequipment,boothcleaning,internetservices,anddrayage(alsoknownasmaterialhandling).Consequently,citiesoftenpromotetradeshowsasameansofeconomicdevelopment.Exhibitorsattendingtheeventarerequiredtouseanexhibito
6、rmanualoronlineexhibitormanualtoordertheirrequiredservicesandcompleteanynecessarypaperworksuchashealthandsafetydeclarations.BackgroundInformationModule7ExhibitionServiceAnincreasingnumberoftradefairsarehappeningonline,andtheseeventsarecalledvirtualtradeshows.Theyareincreasinginpopularityduetotheirr
7、elativelylowcostandbecausethereisnoneedtotravelwhetheryouareattendingorexhibiting.BackgroundInformationModule7.1Pre-ExhibitionPairworkAPleasefillinthefollowingform.WarmingupWenzhouInternationalCommoditiesFa
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