国际商务英语口语实训课件Module7.ppt

《国际商务英语口语实训课件Module7.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、WorkshopofInternationalBusinessSpokenEnglishModule7.1Pre-exhibitionModule7.2AttendingtheExhibitionModule7.3AftertheExhibitionModule7ExhibitionServiceModule7ExhibitionServiceAdvertisingmaybedescribedasthescienceofarrestinghumanintelligencelongenoughtogetmoneyfromit.—LeacockStephen,CanadianeconomistT

2、heconsumerisn’tamoron;sheisyourwife.Youinsultherintelligenceifyouassumethatameresloganandafewvapidadjectiveswillpersuadehertobuyanything.—DavikOgilvy,AmericanadvertisementmanagerModule7ExhibitionService●Learntodoreceptionatthehall●Learnhowtocommunicatewithcustomerswhenattendingtradefair●Learntotalk

3、aboutexhibitiondetails●LearntoacquiresomeinformationfrompotentialcustomersLearningObjectivesModule7ExhibitionServiceAtradefair(tradeshow,tradeexhibitionorexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexam

4、inerecentmarkettrendsandopportunities.Tradefairsofteninvolveaconsiderablemarketinginvestmenttoparticipatingcompanies.Costsincludespacerental,designandconstructionoftradeshowdisplays,telecommunicationsandnetworking,travel,accommodations,andpromotionalliteratureanditemstogivetoattendees.BackgroundInf

5、ormationModule7ExhibitionServiceInaddition,costsareincurredattheshowforservicesuchaselectricalequipment,boothcleaning,internetservices,anddrayage(alsoknownasmaterialhandling).Consequently,citiesoftenpromotetradeshowsasameansofeconomicdevelopment.Exhibitorsattendingtheeventarerequiredtouseanexhibito

6、rmanualoronlineexhibitormanualtoordertheirrequiredservicesandcompleteanynecessarypaperworksuchashealthandsafetydeclarations.BackgroundInformationModule7ExhibitionServiceAnincreasingnumberoftradefairsarehappeningonline,andtheseeventsarecalledvirtualtradeshows.Theyareincreasinginpopularityduetotheirr

7、elativelylowcostandbecausethereisnoneedtotravelwhetheryouareattendingorexhibiting.BackgroundInformationModule7.1Pre-ExhibitionPairworkAPleasefillinthefollowingform.WarmingupWenzhouInternationalCommoditiesFa