国际商务英语口语实训课件Test2.ppt

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1、WorkshopofInternationalBusinessSpokenEnglishTest2PartoneInterviewExaminer’squestions(1)Ifyouhaveachance,wouldyouliketocarryoutmarketresearchforsomecompany?(2)Ismarketresearchimportantbeforedevelopinganewproduct?(3)Whatinformationmustbegatheredwhencarryingoutmarketresearch?(4)

2、Whatmethodscanbeusedinconductingmarketresearch?Test2PartoneInterview(1)Yes,I'dliketo.Iliketomeetpeopleandcommunicatewiththem.(2)Yes,itisveryimportant.Itisthebasicassessmentofaproduct’scompatibilitythemarketplace.(3)Thepastsalesofsimilarorcompetingproducts,consumertastesandthe

3、irbuyingmotivesofcurrentproducts,etc.(4)Questionnaire,telephoning,postingthequestionnaireformandinterview,etc.Test2PartTwoMini-presentationDirection:Inthispartofthetest,youareaskedtomakeashortpresentationonthetopicforaboutaminute.Youwillhaveaminutetopreparethis.Topic:Whatisim

4、portantwhendevelopinganewproduct?●Creatingsampleproducts●Productpositioning●TestmarketingTest2PartTwoMini-presentationIthinkthreethingsareimportantwhendevelopinganewproduct.Thefirstthingtoconsideriscreatingsampleproducts.Thesesamplesarecreatedfortheexpertexamination.Theexpert

5、swanttoknowwhetherthefunctionaldesign,packagingandpossiblebrandaresuitableornot.Second,weneedtotakeproductpositioningintoaccount.Wemustavoidthedirectcompetitionwithourexistingbrand.Third,weneedtoconsiderthetestmarketing.Weneedtodiscovertheweaknessesandeliminatethembeforeintro

6、ducingtheproductstothemarket.Test2PartThree:CollaborativetaskanddiscussionDirection:Youhavebeenaskedtocarryoutmarketresearchforanewbrandofcosmetic.Talktogetherforabouttwominutesaboutwhatmethodscanbeusedanddecidewhichthreewouldbethemosteffective.Herearesomeideastohelpyou.●Face

7、-to-facequestionnaire●Interview●E-mailing●Telephoning●Freesampledeliverywithfeedbackform●Questioningandobserving●Postingthequestionnaire●PromotionTest2PartThree:CollaborativetaskanddiscussionFollow-upquestions(1)Howimportantisthemarketresearchforproductdevelopment?(2)Whatdoyo

8、uthinkisthebestwaytomakeanewbrandofcosmeticknowntothepublic?(Why?)(3