国际商务英语口语实训课件Module6.ppt

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1、WorkshopofInternationalBusinessSpokenEnglishModule6.1ProductDescriptionandDevelopmentModule6.2PerformanceReviewsModule6.3FactoryandWorkshopModule6CompanyIntroductionModule6CompanyIntroductionTrynottobecomeamanofsuccessbutrathertrytobecomeamanofvalue.—A.EinsteinYouhavetobelieveinyour

2、self.That’sthesecretofsuccess.—CharlesChaplinModule6CompanyIntroduction●Learnhowtodescribeproductsingeneralterms●Learnhowtointroducebusinesstoyourcustomers●LearnhowtoarrangevisitsaroundcompanyandfactoryLearningObjectivesModule6CompanyIntroductionInbusiness,you’llfindyourselffrequent

3、lyhavingtodescribeyourcompany’sproductsandservices.Thismaybethroughproductbrochures,ads,websitecopyandarticles,oritmaybethroughyoursalespitches.Itevenhelpstohaveadescriptionreadyformeetingnewcontactsandclients.Whateverthesituation,describingyourproductsandservicesinacompellingwaycan

4、helpyouwinbusiness.Andthemorebusinessyouwin,thehealthieryourbottomline.BackgroundInformationModule6CompanyIntroductionThekeyindescribingyourcompany’sofferingsistogetoutsidethemindofyourbusinessandintothemindofyourprospect.Practiceafewsimplesummarypitchesforyourproductorservice.Don’

5、tmakethemsoundtooforced,sales-basedorhypedup.Justhavethemtomindwheneversomeoneaskswhatyourcompanydoes.Aimforclarityfirst,andthenaddsomedetail.BackgroundInformationModule6CompanyIntroductionSpeaktoyourprospectasthoughhe’sanequal,notamark.Relaxandmakehimfeelrelaxed.Describeyourproduct

6、sandservicesonahumanlevel—ditchallofthebusinessspeakandstuffylanguage.Explainyourproductsandservicesintermsoftheproblemstheysolve.Bringtheproblemupfirstinthemindofthepersonyou’retalkingtoandthensayhowyourofferinghelpstosolvethatissue.BackgroundInformationModule6CompanyIntroductionSp

7、eakwithenthusiasm.Howdoyouexpectyourprospecttogetexcitedaboutyourproductorserviceifyoushownoenergyyourself?BackgroundInformationModule6.1ProductDescriptionandDevelopmentPairworkAHerearesometipsindescribingyourcompany’sproductsandservices.Whichthreedoyouthinkaremostimportant?Why?1.Re

8、searchtheproductand