剑桥商务英语高级10.ppt

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1、Module10TravelandEntertainmentEventsmanagement蹭吃蹭喝的顾客艰巨任务钢铁意志的人逃离交易暴露在审查留下不可磨灭的印象发布新的产品宣传企业使命花大笔的钱破冰，打破沉默依赖还有一种办法/选择期待感到放松Eventsmanagementfreeloadingcustomers蹭吃蹭喝的顾客anarduoustask艰巨任务peoplewithnervesofsteel钢铁意志的人getawayfrombusiness逃离交易acompanyexposedtoclos

2、escrutinyofcustomers暴露在审查toleavealastingimpression留下不可磨灭的印象tolaunchanewproduct发布新的产品todevelopawarenessofacompany’smission宣传企业使命tospendexcessively花大笔的钱breaktheice破冰，打破沉默relyonmoney依赖Analternativeisto…还有一种办法/选择lookforwardto…期待feelatease感到放松Summarizetheusefu

3、linfo.---It’sanupmarketjeweler.---Therewouldbe200peopleattheevent.---Nothemefortheeventissuggestedbytheclient.---Thereisnofixedbudget.HowtowriteaproposalProposalisoftensenttoreadersorareviewcommitteeoutsidethewriter’sorganizationtosolveaproblem,findanswer

4、stoquestions,orconductresearchonatopicofmutualinterest.Basically,proposalsarepersuasivepresentations.ProposalsBusinessproposalsResearchproposalsBusinessproposalSuccessfulproposalsare:Customer-focused---understandthecustomers’focus;Responsive---respondtocu

5、stomer’srequirements;Easytoevaluate---writeclearlyandconcisely.BusinessproposalTips:Berealisticastowhatcanbeaccomplished.Don’toverstateyourability.Bespecificonhowyourmethodswillmeetthegoalorpurpose.Bepreciseontimescheduleandmakeclearhowmanystepsyourpropos

6、alconsists.Beclearonhowyouwilldoandwhatyouwillnotdo.Besurethemethodofsolvingtheproblemconnectswiththeobjectivesoftheproject.BusinessproposalMethods:Getasmuchinformationabouttheclientaspossible---annualreport,companyperiodicals,publicity.Andtheonewhoisinvo

7、lvedindraftingtherequestfortheproposals.Proposalsareevaluatedbyarangeofreaders,fromtopmanagerstotechnicalevaluatorstobudgetanalyzers.Theywillfocusondifferentsectionsoftheproposal.Buttheyshouldbeabletoreadthefirstorlastsectionoftheproposal,whichisasummaryo

8、ftheproposal.Don’trelyonstandardformatsincenocompanyseesitselfasbeinglikeanyother.Createnewideastofittheneedsofaparticularclients,thusdonotrecycleoldsolutions.BusinessproposalRulesofwriting:P103Module11TheeconomyNov