会展实务英语课件蔡龙文 黄冬梅ISBN 9787566300218 PPTPart 8 following up business.ppt

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1、Module3ServicesafteranExhibitionPart8FollowingupBusiness跟进业务PracticalEnglishforExhibitionandTradeFairModule3ServicesafteranExhibitionLearningObjectivesWarm-upTask1LearningExhibitionFollow-upStrategyTask2PlanningAfter-showMarketingActivitiesTask3FollowingupSalesOrders&Prospect

2、sPart8FollowingupBusinessPracticalTrainingProjectPracticalEnglishforExhibitionandTradeFairLearningObjectivesAfterlearningthisunit,youwillbeabletoLearnexhibitionfollow-upstrategyDiscussexhibitionfollow-upplansFollowupsalesordersplacedattheexhibitionFollowuppotentialclientsPract

3、icalEnglishforExhibitionandTradeFairWarm-up1.VocabularyMatchthewordswiththeirdefinitions.(1)followupa.pamphletsorleaflets(2)salesleadb.possibleorlikelycustomerorclient(3)prospectc.thepracticeofmeetingotherpeopleinvolvedinthesamekindofwork,toshareinformation,supporteachotheretc

4、.(4)networkingd.clue,unconfirmedinformationaboutpossiblesales(5)literaturee.somethingdonetocontinuewhathasalreadybeenstartedor（1）e(2)d(3)b(4)c(5)aPracticalEnglishforExhibitionandTradeFairWarm-up2.PairworkDiscussthefollowingwithyourpartner.(1)Isitimportanttodobusinessfollow-upa

5、ftertheexhibition?Why?(2)What’sthepurposeofexhibitionfollow-up?TourGuidePracticeTask1LearningExhibitionFollow-upStrategymaximizev.使……最大化meansn.方法，手段flourishv.兴旺，繁荣eliminatev.消除，排除Thereisnopointindoingsth.做某事没意义campaignn.活动，运动gainsn.收益loyaltyn.（客户）忠诚proactiveadj.积极主动的thoroughad

6、j.彻底的，深入的strategicadj.战略的payoffv.有回报，有效果capturev.捕获，获取lengthyadj.很长的giveawayv.免费赠送PracticalEnglishforExhibitionandTradeFairTask1LearningExhibitionFollow-upStrategyActivity1ReadingReadthefollowingpassageabouttheimportanceofexhibitionfollow-up.PracticalEnglishforExhibitionandTra

7、deFairTask1LearningExhibitionFollow-upStrategyMinitaskI.UnderstandingArethestatementsbelowtrueorfalse?1.Mostbusinessesknowhowtoachievethegreatestmarketingbenefitfromexhibitions.2.Itisessentialforexhibitorstodoafter-showfollowupiftheyaretomaximizethepotentialofexhibitions.3.Apr

8、oductiveexhibitionfollow-upstrategyinvolvesselectingusefullea