会展实务英语课件蔡龙文 黄冬梅ISBN 9787566300218 PPTPart 9 Analyzing Exhibition Results.ppt

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1、Module3ServicesafteranExhibitionPart9AnalyzingExhibitionResults分析会展成效PracticalEnglishforExhibitionandTradeFairModule3ServicesafteranExhibitionLearningObjectivesWarm-upTask1MeasuringtheSuccessofanExhibitionTask2ReportingExhibitionResultsTask3WritingReportsonExhibitionResultsPart9AnalyzingExhibit

2、ionResultsPracticalTrainingProjectPracticalEnglishforExhibitionandTradeFairLearningObjectivesAfterlearningthisunit,youwillbeabletoAnalyzetheexhibitionresultsReporttheexhibitionresultstoyourbossWriteabusinessreportonexhibitionresultsDiscussfutureexhibitingneedsPracticalEnglishforExhibitionandTrad

3、eFairWarm-up1.VocabularyMatchthewordswiththeirdefinition .(1)analyzea.thepeoplethatformthemainpartofacompany’scustomers(2)budgetb.moneythatabusinessororganizationreceivesoveraperiodoftime,especiallyfromsellinggoodsorservices(3)revenuec.pubicattentionabrandgetsfromthemedia;publicity(4)customerbas

4、ed.toexamineorthinkaboutsomethingcarefully(5)brandexposuree.themoneyavailableforaparticularactivity(1)d(2)e(3)b(4)a(5)cPracticalEnglishforExhibitionandTradeFairWarm-up2.PairworkDiscussthefollowingwithyourpartner.Isitimportantforanexhibitortodoexhibitionresultanalysis?Why?Whatshouldanexhibitordot

5、oanalyzetheresultofexhibitingatanexhibition?Whatarethepurposesofattendinganexhibitionbesidesgettingorders?TourGuidePracticeTask1MeasuringExhibitionResultsmeasurev.衡量，评估calculatev.计算returnn.回报，收益recruitv.招聘benchmarkn.衡量标准connectionn.人际关系informationpackn.资料包eye-catchingadj.引人注意的stockn.存货，库存tremend

6、ousadj.巨大的formulan.模式，方式witnessv.见证respectivelyadv.分别地，各自地accountforv.占（比例）PracticalEnglishforExhibitionandTradeFairTask1MeasuringExhibitionResultsMinitaskI.VocabularyReadthefollowingstatementsandfillintheblankswithappropriatewordsinthewordbox.paybudgetrevenuereturnbenchmarkPracticalEnglishforEx

7、hibitionandTradeFairTask1MeasuringExhibitionResults(1)Thevaluationbecomesa______againstwhichtojudgeotherprices.(2)Strikeshavecost$20millioninlost_______.(3)Howcanyougetthebest_____onyourinvestment?(4)Theyneedtosave$8milliont